Kwanzaa is a week-long Pan-African festival primarily honoring African-American heritage. It is observed from December 26 to January 1 each year, almost exclusively in the United States of America. Kwanzaa consists of seven days of celebration, featuring activities such as candle-lighting and pouring of libations, and culminating in a feast and gift-giving. It was created by Ron Karenga, and first celebrated from December 26, 1966, to January 1, 1967. Karenga calls Kwanzaa the African American branch of "first fruits" celebrations of classical African cultures.
It is unclear how many people celebrate the holiday. According to a marketing survey conducted by the National Retail Foundation in 2004, Kwanzaa is celebrated by 1.6% of all Americans (about 13% of all African-Americans), or about 4.7 million. In a 2006 speech, Karenga asserted that 28 million people celebrate Kwanzaa. He has always maintained it is celebrated all over the world.