Portal:London transport/Selected biographies/15

Frank Pick (23 November 1878 – 7 November 1941) was managing director of the Underground Group (UERL) from 1928 to 1933 and was chief executive officer and vice-chairman of the London Passenger Transport Board from its creation in 1933 until 1940. Pick began his career with the UERL in 1906 as assistant to the managing director Sir George Gibb, by 1908 he had become publicity officer and became commercial manager in 1912. Pick steered the development of the London Underground's corporate identity by commissioning eye-catching commercial art, graphic design and modern architecture, establishing a highly recognisable brand. Elements of the brand commissioned by Pick included the Underground roundel, the Johnston typeface and Charles Holden's iconic stations of the 1920s and 1930s.

Pick was described by architectural historian Nikolaus Pevsner as "the greatest patron of the arts whom this century has so far produced in England, and indeed the ideal patron of our age." Pick's interest in design extended beyond his own organisation and he was a founding member and later served as President of the Design and Industries Association. He was also the first chairman of the Council for Art and Industry. He is commemorated with a memorial at Piccadilly Circus station, a blue plaque at his home in Highgate and with Frank Pick House, a London Underground engineering facility near Acton Town station. (Full article...)