PowerReviews is a business software development company based in Chicago, Illinois. It provides software to brands and retailers that allow them to collect, display and analyze different forms of user-generated content (UGC) on their e-commerce websites.[1][2][3]
| Company type | Private |
|---|---|
| Industry | Marketing technology |
| Founded | 2005 |
| Headquarters | Chicago, Illinois, USA |
| Parent | 1WorldSync |
| Website | www.powerreviews.com |
The company's software allows product ratings and reviews, answering customer questions, product sampling, images, videos, and social content, and analytics tools to examine the impact of user-generated content and to benchmark product performance.
PowerReviews is headquartered in Chicago with an office in London. The London office services Europe, the Middle East and Africa.
History
editPowerReviews was founded in Chicago in 2005. By 2012 it had acquired $37 million in funding from among others from Menlo Ventures, Draper Richards, Lehman Brothers, Tenaya Capital, and Four Rivers Group.[4]
Bazaarvoice,[4][5] a competitor, bought PowerReviews in 2012. The acquisition was opposed by the United States Department of Justice for antitrust concerns, focused on the ratings and review industry's relatively small marketplace and the potential importance to adjacent industries.[6]
In 2014, consumer reviews company Viewpoints purchased PowerReviews from Bazaarvoice. The two companies combined under the PowerReviews name.[7][8]
PowerReviews subsequently acquired BzzAgent from Dunnhumby in July 2018[9] and Stella Pulse from StellaService in July 2019.[10]
In August 2023, PowerReviews was purchased again, this time by 1WorldSync, a product content management technology company.[11]
References
edit- ^ Arrington, Michael. "Product Reviews: Everyone Wants a Piece of The Market, But PowerReviews May Get It". TechCrunch.
- ^ "PowerReviews Spreads Consumer Reviews Between E-Commerce Sites". TechCrunch. 26 July 2011.
- ^ Erick Schonfeld (26 July 2011). "PowerReviews Spreads Consumer Reviews Between E-Commerce Sites". TechCrunch.
- ^ a b Ha, Anthony (24 May 2012). "Bazaarvoice To Acquire PowerReviews for $151M". TechCrunch.
- ^ Andrew Nusca (25 May 2012). "Bazaarvoice acquires rival PowerReviews; adds SMBs to social CRM portfolio". ZDNet. Archived from the original on May 28, 2012.
- ^ Fair, Rebecca Kirk (29 August 2014). "Sizing Up the Competition: Antitrust Enforcement and the Bazaarvoice Ruling". The National Law Review. Analysis Group. Retrieved 17 September 2014.
- ^ Allison Enright (5 June 2014). "Consumer reviews platform PowerReviews is back". Internet Retailer.
- ^ Anthony Ha (4 June 2014). "After Antitrust Suit, Bazaarvoice Sells PowerReviews To Review Site Viewpoints for $30M". TechCrunch.
- ^ "PowerReviews Acquires BzzAgent". Bloomberg. 18 June 2021. Retrieved 18 June 2021.
- ^ "New $11MM Funding Round for Stella Connect". Stella Connect. 2019-03-11. Retrieved 2021-06-18.
- ^ "1WorldSync Acquires PowerReviews, a Leader in Consumer-Generated Ratings and Reviews, to Help Brands and Retailers Fuel Sales Online". PR Newswire. 2023-08-22. Retrieved 2024-02-20.