Private Communities Registry is a privately held company which owns PrivateCommunities.com, the longest-running website providing information about master-planned communities in the United States. The website helps consumers research the lifestyle and amenities offered at hundreds of gated, golf, retirement, and vacation home communities. Each month, PrivateCommunities.com matches more than 70,000 potential home buyers with communities meeting their criteria.[1]
History
editVero Beach, Florida-based PrivateCommunities.com was founded in 1996 by Marie Roberts and Elisabeth Miller-Fox, both experienced real estate developers. It was the first website to present information about master-planned communities to retirement and second home buyers.[2] Echoing growing internet use, PrivateCommunities.com jumped from 2.2 million unique visitors in 2005[3] to attracting 3.6 million unique visitors in 2008,[4] even given the number of foreclosures during the U.S. Great Recession.
Services and market
editAccording to Claritas PRIZM, a customer segmentation system owned by The Nielsen Company, 63% of PrivateCommunities.com's website visitors represent the nation's wealthiest elite, while 22% are in the 2nd most affluent segment, and 9% are in the mid income range. The study also noted that the majority of the site's visitor profiles are interested in retirement real estate and second home/ vacation properties.[5]
References
edit- ^ "Quantcast Direct Audience Measurement". Quantcast. Retrieved 20 August 2014.
- ^ "Behind the Gates: PrivateCommunities.com Survey Shows Most Upscale Golf Projects Sold Without Realty Agents and MLS". BusinessWire.com. 11 October 2004. Retrieved 26 March 2014.
- ^ PrivateCommunities.com On Track for 2.2 Million Visitors; Web Traffic Mirrors Surge in Second Home Sales, September 21, 2005
- ^ "PrivateCommunities.com Tops Destination Amenity Community Sites: Hitwise Tracks Emerging Niche of Affluent Real Estate Shoppers". PRWeb.com. March 11, 2008. Archived from the original on April 20, 2008. Retrieved 26 March 2014.
- ^ "Targeted Advertising Results in Blue Blood Demographics for Private Communities Registry, Study Shows". Yahoo! Finance. Retrieved 8 April 2014.