SaveUp was a free financial management site and iOS app[1] that used prizes to incentivize Americans to save money and pay down debt.[2] The company was founded in 2011 by Priya Haji and Sammy Shreibati.[3] Haji died of a brain aneurysm soon after[4] and Paul Burt purchased the app in 2015.[5] It has partnered with the thinktank Filene Research Institute.[6] SaveUp raised $7 million in funding from BlueRun Ventures and True Ventures.[7]
| Available in | English |
|---|---|
| Dissolved | November 29, 2017 |
| Headquarters | Lake Forest, Illinois |
| Area served | United States |
| Founder(s) | Priya Haji Sammy Shreibati |
| URL | www.saveup.com |
| Launched | November 2011 |
| Current status | Defunct |
SaveUp monitored account balances in order to issue credits. Credits, similar to reward points, were awarded every time a user saves money or reduces debt, and can be used for the chance at cash and prizes.[8][9][10] It was listed as one of 2011's Top 100 websites by PCMag.[11]
SaveUp Inc. filed for bankruptcy in the United States District Court for the Northern District of Illinois on November 29, 2017 and shut down.[12]
References
edit- ^ "SaveUp - Personal finance tracking with rewards on the App Store on iTunes". itunes.apple.com. Archived from the original on 2014-05-19.
- ^ Cohan, Peter. "SaveUp Tips Personal Finance On Its Head". Forbes.
- ^ Chima, Chikodi. "SaveUp makes paying your debts addictive and fun". Retrieved 9 February 2012.
- ^ Taylor, Colleen (16 July 2014). "Tech Entrepreneur Priya Haji, Founder And CEO Of SaveUp, Has Passed Away At 44". TechCrunch. Retrieved 11 July 2018.
- ^ Chang, Jessica (1 April 2015). "'You Can Be the Smartest Here, But You May Not Be the Smartest There'". The Stentor. Retrieved 11 July 2018.
- ^ "Filene Partners with New Savings Rewards Program".
- ^ "Financial Rewards Startup SaveUp Raises $5 Million to Gamify Your Finances".
- ^ "SaveUp makes paying your debts addictive and fun". November 2011.
- ^ "A Start-Up Rewards Savers, Not Spenders". The New York Times. 31 January 2012.
- ^ "SaveUp Encourages You to Save Money and Pay Down Debt with Chances for Big Prizes".
- ^ Griffith, Eric (December 19, 2011). "The Top 100 Websites of 2011". PCMag. Archived from the original on January 19, 2012.
- ^ "SaveUp Inc. Bankruptcy (1:17-bk-35506), Illinois Northern".