Promotion Marketing Association

40°44′19″N 73°59′14″W / 40.73861°N 73.98722°W / 40.73861; -73.98722

The Promotion Marketing Association (PMA) is an advocacy group and trade association for the promotion and integrated marketing sector.

The PMA is headquartered in New York City with its affiliate, the PMA Educational Foundation, Inc. Its president is Bonnie J. Carlson. The past president, Claire Rosenzweig, is now president of the Better Business Bureau of New York.

Councils

It comprises a number of councils, including:

Couponing
Event Marketing
Government/Law
Shopper Marketing
Interactive Promotions
Entertainment Marketing
Product Sampling & Demonstration