"Push 2 Start" is a song recorded by South African singer Tyla. It was released in tandem with the deluxe edition of her self-titled debut studio album on 11 October 2024, by FAX and Epic Records. It is a reggae-infused Afro-pop and amapiano song about Tyla imploring her partner to give her affection.

"Push 2 Start"
Single by Tyla
from the album Tyla +
Released11 October 2024 (2024-10-11)
Genre
Length2:36
Label
Songwriter(s)
  • Tyla Seethal
  • Imani Lewis
  • Corey Marlon Lindsay-Keay
  • Ariowa Isogie
  • Samuel Awuku
  • James McCarthy
Producer(s)Sammy Soso
Tyla singles chronology
"Breathe Me"
(2024)
"Push 2 Start"
(2024)
Music video
"Push 2 Start" on YouTube

Background and composition

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Tyla stated she simply could not move on after making "Push 2 Start" and wanted to include it on her deluxe album Tyla+ along with other songs, such as the amapiano song "Shake Ah" and contemporary R&B song "Back to You", all three were included on the deluxe album. "Push 2 Start" is a reggae-infused Afropop and amapiano song that focuses on Tyla imploring her partner to give her affection.[4][5][6][7][8]

Music video

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Tyla dancing with her dancers behind a fan donning heels inspired by Rihanna, critics compared the scene to Beyoncé's video for her 2003 single "Crazy in Love"[9][10]

The music video directed by Aerin Moreno premiered on 8 November 2024 (SAST) and garnered nearly 4 million views within a week.[11] [8]The video is set at a car wash where Tyla dances with back up dancers near a vibrant backdrop. Later she spray paints herself similar to how a car would be painted and dances on a car carrier as the video concludes.[12] Several critics compared the visuals of the music video to the likes of other female artists, most notably Rihanna and Beyoncé, pointing out similar scenes from the music videos for their songs and "Shut Up and Drive" and "Crazy in Love", emphasizing the 2000s pop and R&B music video vibe.[13] [14][15]Tyla also wears heels inspired by Rihanna in the music video.[16]

Live performances

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Tyla performed a medley of "Water" and "Push 2 Start" in Brooklyn Navy Yard, New York City on 15 October 2024, at the 2024 Victoria's Secret Fashion Show,[17][18] and again in Co-op Live, Manchester, United Kingdom on 10 November, at the 30th Annual MTV Europe Music Awards.[19]

Personnel

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Credits adapted from the liner notes of Tyla +.[20]

Musicians

  • Tyla – lead vocals, background vocals, songwriter
  • Sammy SoSo – background vocals, programming, bass, arranger, songwriter, vocal producer
  • Ari PenSmith – background vocals, songwriter, producer
  • Believve – background vocals, vocal producer
  • Mocha Bands – background vocals, songwriter, producer
  • Sjo – guitar
  • Jack LoMastro – keyboards
  • Olmo Zucca – guitar
  • James McCarthy – songwriter
  • Corey Marlon Lindsay-Keay – songwriter
  • Ebenezer Maxwell – vocal producer
  • Rayan El-Hussein Rayo Goufar – producer

Technical

Charts

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Chart performance for "Push 2 Start"
Chart (2024) Peak
position
New Zealand Hot Singles (RMNZ)[21] 12
South Africa (TOSAC)[22] 34
South Africa Airplay (TOSAC)[23] 8
UK Singles (OCC)[24] 74
UK Afrobeats (OCC)[25] 1
US Afrobeats Songs (Billboard)[26] 4
US Rhythmic (Billboard)[27] 29
US World Digital Song Sales (Billboard)[28] 8

Release history

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Release history for "Push 2 Start"
Region Date Format Label Ref.
Various 11 October 2024
[29][30]
United Kingdom 18 October 2024 Mainstream radio [31]
Italy 25 October 2024 Radio airplay Sony Music Italy [32]
United States 29 October 2024 Rhythmic crossover
  • FAX
  • Epic
[33]

References

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  1. ^ Badewa, Collins (11 October 2024). "Tyla's "Push 2 Start" + More New And Trending Songs By African Artists". Style Rave. Retrieved 8 November 2024.
  2. ^ Richardson, Kalia (11 October 2024). "Tyla Keeps Her Momentum Going With Deluxe Edition of Self-Titled Debut Album". Rolling Stone. Retrieved 8 November 2024.
  3. ^ "Tyla Keeps Her Momentum Going With Deluxe Edition of Self-Titled Debut Album". Yahoo Entertainment. 11 October 2024. Retrieved 8 November 2024.
  4. ^ "Tyla +". 360 Magazine. 14 October 2024. Retrieved 8 November 2024.
  5. ^ "Tyla's Self-Titled Deluxe Edition Album Features A Song In Zulu". Uproxx. 11 October 2024. Retrieved 8 November 2024.
  6. ^ "Tyla Keeps Her Momentum Going With Deluxe Edition of Self-Titled Debut Album". Yahoo Entertainment. 11 October 2024. Retrieved 8 November 2024.
  7. ^ Badewa, Collins (11 October 2024). "Tyla's "Push 2 Start" + More New And Trending Songs By African Artists". Style Rave. Retrieved 8 November 2024.
  8. ^ a b "Tyla Radiates It Girl Energy with "PUSH 2 START"". Stardust Magazine. Retrieved 15 November 2024.
  9. ^ "'Push 2 Start' - Tyla's new music video gives major 2000s vi". ECR. Retrieved 12 November 2024.
  10. ^ Blake, Joce (8 November 2024). "Tyla Pays Homage to Rihanna in 'Push 2 Start' Video Wearing DSquared2's Riri Heels". Footwear News. Retrieved 12 November 2024.
  11. ^ "New Video: Tyla - 'Push 2 Start' - That Grape Juice". thatgrapejuice.net. Retrieved 8 November 2024.
  12. ^ Andriyashchuk, Yuriy (8 November 2024). "Tyla releases visuals for "Push 2 Start"". Hip Hop Vibe. Retrieved 8 November 2024.
  13. ^ Simelane, Nomonde (8 November 2024). "Tyla channels her inner 2000s baddie in 'Push 2 Start' music video". Bona Magazine. Retrieved 12 November 2024.
  14. ^ Butta (9 November 2024). "Pull Up On Tyla In 'PUSH 2 START'". SoulBounce. Retrieved 12 November 2024.
  15. ^ "Tyla Stuns in a Fringed Bra in Her New 'Push 2 Start' Video". L'Officiel USA. Retrieved 12 November 2024.
  16. ^ "Tyla Wears Rihanna's Favorite Heels In Steamy 'Push 2 Start' Music Video". W Magazine. 8 November 2024. Retrieved 12 November 2024.
  17. ^ Bonner, Mehera (16 October 2024). "Tyla Wore a Skirt Made from Literal Bras to the Victoria's Secret Fashion Show After Party". Cosmopolitan. Retrieved 11 November 2024.
  18. ^ Sanchez, Chelsey (15 October 2024). "Cher, Lisa, and Tyla Dominated the Victoria's Secret Fashion Show Runway With Knockout Performances". Harper's Bazaar. Retrieved 12 November 2024.
  19. ^ Smirke, Richard (12 November 2024). "MTV EMAs Pay Tribute to Liam Payne as Taylor Swift, Tyla and Sabrina Carpenter Triumph". Billboard. Retrieved 12 November 2024.
  20. ^ Tyla (2024). Tyla + (Media notes). FAX Records, Epic Records. 198028380218.
  21. ^ "Hot 40 Singles". Recorded Music NZ. 15 November 2024. Retrieved 15 November 2024.
  22. ^ "Top Release Of The Week: Local & Intl Streaming". The Official South African Charts. Recording Industry of South Africa. Archived from the original on 25 October 2024. Retrieved 25 October 2024.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  23. ^ "Local and International Radio Chart Top 10 | Week 45". The Official South African Charts. Recording Industry of South Africa. Retrieved 8 November 2024.
  24. ^ "Official Singles Chart Top 100". Official Charts Company. Retrieved November 15, 2024.
  25. ^ "Official Afrobeats Singles Chart Top 20". 26 October 2024. Retrieved 26 October 2024.
  26. ^ "Tyla Chart History (Billboard U.S. Afrobeats Songs)". Billboard. Retrieved 10 April 2024.
  27. ^ "Tyla Chart History (Rhythmic)". Billboard. Retrieved 11 November 2024.
  28. ^ "Tyla Chart History (World Digital Song Sales)". Billboard. Retrieved 8 November 2024.
  29. ^ "タイラ、3曲を追加収録したデビューALのDX版を配信 | Daily News". Billboard Japan (in Japanese). 11 October 2024. Archived from the original on 31 October 2024. Retrieved 21 October 2024. [The new version includes three additional tracks: "Shake Ah" featuring Tony Duardo, Optimist, and Maestro, as well as "Push 2 Start" and "Back to You."]
  30. ^ Stone, Rolling (11 October 2024). "Charli XCX, Jelly Roll, Halsey, and All the Songs You Need to Know This Week". Rolling Stone. Retrieved 7 November 2024.
  31. ^ "BBC – The 1Xtra Playlist". BBC. Archived from the original on 25 October 2024. Retrieved 25 October 2024.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  32. ^ "Push 2 Start" radio date(s):
  33. ^ "Your Radio Add Recaps". Hits. 29 October 2024. Archived from the original on 31 October 2024. Retrieved 31 October 2024.
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