"Rabbit Hole" (ラビットホール) is a 2023 song written by Japanese music producer Deco*27, featuring Vocaloid virtual singer Hatsune Miku.[1][2] Additional arrangement was provided by tepe, and kemu performed bass. About ten months after its release, a short fan-made animation of the song went viral and caused the song to have a resurgence outside of Japan.[3]
| "Rabbit Hole" | ||||
|---|---|---|---|---|
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| Single by Deco*27 | ||||
| from the album Transform (Single Collection) | ||||
| Language | Japanese | |||
| Released | May 19, 2023 | |||
| Genre | ||||
| Length | 2:42 | |||
| Songwriter(s) | Kosuke Terayama | |||
| Composer(s) | Deco*27 | |||
| Deco*27 singles chronology | ||||
| ||||
| Music video | ||||
| "Rabbit Hole" on YouTube | ||||
The song's stems have been made available to the public as part of the "Remix Project" by Dwango.[4]
Music and lyrics
edit"Rabbit Hole" is a dance-rock-denpa song in a kawaii pop style with a light 4/4 beat, sharp single coil guitar phrases, and heavy backing guitar.[5][6]
The lyrics depict a girl who obeys her instincts, and compares her to a rabbit.[5]
Music video
editA music video for "Rabbit Hole" drawn by Omutatsu was released on May 19, 2023.[6] The music video illustration shows Hatsune Miku dressed as a bunny girl with playing cards on her chest.[3] Aone Komachi of Real Sound described her as a "girl with poison hidden in her sweetness".[7] Glitter typefaces and kawaii elements such as nail polish and dolls also appear in the music video.[6]
In popular culture
editOn February 7, 2024 a derivative work of this song, "Pure Pure", created by "channel"[a], rapidly grew popular on X (formerly Twitter), and TikTok, which quickly became the subject to numerous internet memes due to its virality.[8] On March 3, Omutatsu posted a fan art illustration of this song created in collaboration with channel.[3]
Chart performance
editThe song debuted at number two on the Billboard Japan Niconico Vocaloid Songs Top 20 chart for the week of May 24, 2023,[2] and archived this ranking again on this chart on October 4, 2023.[9]
Influenced by "Pure Pure" going viral, "Rabbit Hole" rapidly rose in multiple countries' charts. On March 7, 2024, it made its chart debut on the Billboard Global Japan Songs excl. Japan chart, and ranked 16th in the United States and close to the top 20 in South Korea and the United Kingdom.[10] By March 21, on this chart, it ranked 2nd in the United States, 4th in the United Kingdom, 19th in South Korea and Thailand, and 20th in Brazil. It ranked at number four on the Niconico Vocaloid Songs Top 20 chart on March 20.[3] In June 2024, the song ranked 5th on Billboard Japan Niconico Vocaloid Songs for the first half of 2024.[11]
Release history
edit| Region | Date | Format |
|---|---|---|
| World | May 20, 2023[3] |
Notes
edit- ^ Also known as "channelcaststation". Alongside the viral "Pure Pure", channelcaststation previously created viral animated shorts that mainly featured Hatsune Miku, as well as a Genshin Impact fan animation featuring characters Hu Tao and Qiqi for the 2024 HoYoFair program titled "Best Funeral Service for You", which quickly went viral and received viral internet meme statuses due to the virality of channel's videos.
References
edit- ^ "tepe、自身初となるボーカロイド楽曲「吐いちゃうぞ」MV公開" (in Japanese). Gadget News. 2024-01-29. Retrieved 2024-03-04.
- ^ a b "【ビルボード】"ニコニコ VOCALOID SONGS TOP20"ゆこぴ「強風オールバック」が七連覇、2位に初登場DECO*27「ラビットホール」く" (in Japanese). Billboard JAPAN. 2023-05-24.
- ^ a b c d e "DECO*27「ラビットホール」が世界的ヒット アメリカでは日本楽曲2位を記録" (in Japanese). KAI-YOU. 2024-03-27.
- ^ "ネット最大のボカロイベント 【The VOCALOID Collection ～2024 Summer～】詳細発表 FRUITS ZIPPER『プロセカ』『まいまいまいごえん』とのコラボが実施決定！". PR Times (in Japanese). 2024-06-07.
- ^ a b "DECO*27、新曲「ラビットホール」で本能に従順な女の子をポップに描く". Natalie (in Japanese). 2023-05-19.
- ^ a b c "DECO*27の新境地、新曲「ラビットホール」MV本日公開" (in Japanese). OTOTOY. 2023-05-19.
- ^ "米山舞、おむたつ、tamimoon、夜宮さてこ、そおの……個性が光る！ 音楽シーンで今注目すべきイラストレーター5選" (in Japanese). Real Sound. 2023-07-10.
- ^ Lessons in Meme Culture (2024-04-01). You Cannot Escape The Rabbit Hole Animations. Retrieved 2024-09-17 – via YouTube.
- ^ "Billboard JAPAN ニコニコ VOCALOID SONGS（10/4公開）、原口沙輔「人マニア」がポイントを倍増させ三連覇" (in Japanese). Musicman. 2023-10-04.
- ^ "【ビルボード】Creepy Nutsが7か国で首位 DECO*27「ラビットホール」各国で急浮上" (in Japanese). Billboard JAPAN. 2024-03-14.
- ^ "Billboard JAPAN 2024年上半期チャート発表、Creepy Nuts／SixTONES／Mrs. GREEN APPLEが首位". Billboard Japan (in Japanese). 2024-06-07.