Henan Rebecca Hair Products (SSE: 600439) is a Chinese manufacturer of hair products. It is the largest producer of hair products in the world.[2]
| Company type | Public |
|---|---|
| Industry | Hair products |
| Founded | 1995 |
| Headquarters | Xuchang, Henan, China |
| Revenue | Approx. $200 million (2016)[1] |
Number of employees | 11,000[1] |
History
editThe company was founded in 1995. It launched an overseas presence in 1999 by opening in Nigeria. In 2003, it became the first hair products company listed on the Shanghai Stock Exchange.[3]
Consumer markets
editThe company operates in China but almost all of its products are sold in export markets.[1] Rebecca Hair operates in the US, Europe, and over 20 countries in Africa. The African market is particularly important for the company and accounts for about half of the company's overall revenue; in 2017 African revenue reached 884 million yuan (138.1 million U.S. dollars).[4] Nigeria is the focal point of African operations but there are smaller subsidiaries in Ghana, Togo, Côte d'Ivoire, Burkina Faso, the Democratic Republic of the Congo, Tanzania, and Kenya.[3]
Manufacturing
editThe company has factories in China, Nigeria and Ghana.[3] Manufacturing of synthetic hair products requiring use of machinery with constant power supply is located in China.[3]
References
edit- ^ a b c Tang, Shihua (24 May 2018). "China's Largest Wig Maker Judges Time Is Ripe for US Expansion". Yicai Global. Archived from the original on 13 September 2018.
- ^ "Hair Extension Market to Reach $ 5530 Million By 2025" (Press release). QY Research. 20 June 2018. Archived from the original on 26 January 2019 – via AB Newswire.
- ^ a b c d Li, Lianxing (21 July 2014). "Hair-raising success story of Henan Rebecca". China Daily.
- ^ "Across China: Chinese wigs grow in popularity in Africa". Xinhua. 5 June 2018. Archived from the original on 18 July 2018.