Redheads is an Australian brand of matches, originally manufactured by Bryant and May in Richmond, Victoria, but now manufactured in Sweden by Swedish Match.[1] It is Australia's top-selling match brand.[2]
Matches were first produced in Australia in 1909. Initially they were made of white phosphorus.[3]
In 1946 Bryant & May began making safety matches in Australia, using red phosphorus as the striking surface. The Redhead name refers to the red striking-heads of the matches, which were first sold in Australia in 1947.[3]
The logo on the matchbox depicts the head and right shoulder of a redheaded woman, and has had four major updates since its introduction, with a number of special issues also produced.[1]
See also
editReferences
edit- ^ a b "Redheads". Retrieved 2010-04-05.
- ^ Chapman, S. (2001). "Australia: game, set, and advocacy match". Tobacco Control. 10 (91): 91f–91. doi:10.1136/tc.10.2.91f. PMC 1747538.
- ^ a b "History & Milestones – Redheads". redheads.com.au. Retrieved 2021-10-06.