Reign is a fashion retailer and online store based in Manhattan.[1][2][3] It was founded in 2017 and sells a mix of fashion products consisting of ready to wear, footwear, and accessories for men and women.[4][5][6]
| Company type | Private |
|---|---|
| Industry | Fashion |
| Headquarters | New York City, New York, U.S. |
Key people | Santino LoConte (Founder) |
| Products | Clothing, footwear, accessories |
| Website | reign.co |
History
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The company was founded in 2017by Santino LoConte, the former head of global product collaborations at Pony.[7] That year, it opened up a 1600 sq. ft. retail store in New York,[8] as part of a strategic partnership with Samsung C&T Fashion Group.[2] In 2018, Reign opened a shop-in-shop location at the 10 Corso Como New York store.[9]
References
edit- ^ "4 Menswear Stores That Are Changing Manhattan's Retail Scene". The New York Observer. 5 February 2018.
- ^ a b "Reign and Samsung open new retail concept". fashionunited.com. 18 October 2017.
- ^ "Meet the New Egalitarian of Sneaker Drops". Women's Wear Daily. 28 June 2018.
- ^ "Retail concept Reign opens New York store with Samsung". FashionNetwork.com.
- ^ "This Retailer Is Providing a Second Chance at Limited Sneakers". Sole Collector.
- ^ "Reign Opens in the Meatpacking District". Women's Wear Daily. 17 October 2017.
- ^ "Style Spot Interview: PONY Revival". Men's Journal. 29 October 2014.
- ^ "Reign Opens Samsung-Integrated Boutique in New York". Highsnobiety. 16 October 2017.
- ^ "Reign's Founder Talks Their New 10 Corso Como Shop-in-Shop - Coveteur: Inside Closets, Fashion, Beauty, Health, and Travel". coveteur.com. Retrieved 2023-07-30.