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In music publishing, a ringle was an attempt to revitalize the CD market by bundling a song in both full single form and a shortened ringtone version on the same disc.[1]
Conceived by Sony BMG Music Entertainment,[2] a 'ringle' consisted of three songs, including the advertised single along with a remix or possibly another song from the same artist, as well as a mobile phone ringtone and a program allowing the purchaser to transfer the ringtone to their mobile phone.[1] Sony BMG stated that 50 ringles would be released between October and November 2007 in the USA, while Universal Music Group would release up to 20. Bloggers at the time[who?] likened the move to "re-arranging the deck chairs on the Titanic", while the Sydney Morning Herald stated the concept "could be a case of too little, too late."[1]
References
edit- ^ a b c "Ringle to the rescue". Sydney Morning Herald. 12 September 2007. Retrieved 20 March 2021.
- ^ "Music industry betting on 'ringle' format". Reuters. 12 September 2007. Retrieved 20 March 2021.
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