Ron Dorff is a French-Swedish sportswear brand for men founded in 2012 by Claus Lindorff.[1][2]
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| Website | official website (NSW) |
Claus Lindorff began the brand's initial funding rounds in 2012 .[2][3]
History
editClaus Lindorff founded the brand in 2012. His background is in finance, contemporary art and advertising. While working in Paris, he established BETC Luxe, a leading fashion and luxury brand agency. Initially, Ron Dorff focussed on sportswear introducing five essentials that combined Swedish functionality with French style. [4]
Ron Dorff has since become a lifestyle brand. Its most popular design is the DAD print which can be found on sweatshirts, t-shirts, underwear and caps. Ron Dorff's swimwear has become one of its most popular lines and accounts for about 25% of annual sales. Its swimwear designs are inspired by iconic beach resorts such as the Amalfi Coast and focus on minimalist aesthetics and prints. [4]
Ron Dorff has since become a lifestyle brand. Its most popular design is the DAD print which can be found on sweatshirts, t-shirts, underwear and caps. Ron Dorff's swimwear has become one of its most popular lines and accounts for about 25% of annual sales. Its swimwear designs are inspired by iconic beach resorts such as the Amalfi Coast and focus on minimalist aesthetics and prints.[4]
Notable Work
editRon Dorff has ongoing collaborations with the Mykonos-based Jackie O’ boutique, beach club, and restaurant, as well as with Milan-based TBD Eyewear for sunglasses, Biarritz-based Bayona for espadrilles and London-based LØCI for sneakers. Ron Dorff's approach to product development and marketing focuses on minimalist design, year-round availability of products like swimwear and underwear, and collaborative efforts with brands that share a similar focus on quality and sustainability.[4]
Ron Dorff collaborated with American actor Neil Patrick Harris on a collection of wardrobe essentials. The collaboration used the DAD and PAPA prints and featured classic T-shirts, cashmere sweaters, coach caps and the brand's first children’s pieces with BRO and SIS prints. The brand launched the collection in September 2022 and donated fifteen per cent of its proceeds to World Central Kitchen. This collaboration between Ron Dorff and Neil Patrick Harris featured clean-lined graphics and silhouettes.[5][4] The resulting DAD print collection featured on a range of men's sportswear.[6][7]
It opened its flagship store on Sunset Boulevard in 2020.[8]
See also
editReferences
edit- ^ Cvetkovic, Aleks (2024-06-27). "The return of the budgie-smuggler". Financial Times. Retrieved 2024-10-18.
- ^ a b Palmieri, Jean E. (2024-05-06). "Men's Swim Line Ron Dorff Raises $2 Million — From Its Customers". Women's Wear Daily.
- ^ Hunter, Lena (April 2023). "Ron Dorff brings European luxury to heritage American sportswear". SCAN (newspaper). Retrieved 2024-10-18.
- ^ a b c d e Bottomley, Tom (2023-03-29). "Ron Dorff Founder Claus Lindorff on becoming more of a lifestyle brand and taking swimwear "to another level"". The Industry.
- ^ Rashed, Kareem (2022-09-22). "Neil Patrick Harris and Ron Dorff Are Giving Dad Style a Luxurious Upgrade". Robb Report. Retrieved 2024-10-18.
- ^ Maskell, Emily (2022-09-21). "Neil Patrick Harris collaborates with Ron Dorff on new 'Papa' collection". Attitude (magazine). Retrieved 2024-10-18.
- ^ "World Central Kitchen". World Central Kitchen. Retrieved 2024-11-12.
- ^ Palmeri, Jane E. (2023-05-16). "Ron Dorff to Open L.A. Flagship on Sunset Strip". Women's Wear Daily. Retrieved 2024-10-18.
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