Rurik was a semi-legendary Varangian chieftain of the Rus'. Other people with the given name Ryurik or Rurik include:
- Rurik Rostislavich (died 1092) , East Slavic prince
- Rurik Rostislavich (died 1215), East Slavic prince
- Rúrik Gíslason, Icelandic professional footballer
- Ryurik Ivnev, Russian poet, novelist and translator
- Ryurik Lonin, Russian collector of Veps folklore