Wikipedia

Ruslan Kogan

Ruslan Kogan (born November 1982[1][4]) is an Australian entrepreneur known as founder and CEO of Kogan.com, as well as several other ecommerce companies in Australia.[5][6][7] He was Australia's richest person under the age of 30 from 2011 to his 30th birthday in November 2012. In 2020, Kogan's net worth was estimated by the Financial Review 2020 Rich List as A$575 million.[8][9]

Ruslan Kogan
BornNovember 1982 (1982-11) (age 42)[1]
Babruysk, Byelorussian SSR, Soviet Union[2][3]
NationalityAustralian
Education
Alma materMonash University
Known forFounder of Kogan.com
SpouseAnastasia Kogan
Websitewww.kogan.com.au/ruslan-kogan/

Kogan holds several publicised controversial views regarding the consumer technology industry, expressing his opposition to the Australian Government's proposed internet filter[10][self-published source?] as well as lambasting the government for their handling of the Set Top Box Scheme.[11][self-published source?] He was also the only executive from a consumer electronics vendor in Australia to campaign against the introduction of 3DTV into homes around the world.[12][13]

He has written articles as both a guest and regular for several large media outlets, including a guest article for Forbes giving his views on Facebook,[14] a guest article for Fast Company about the importance of social proof in business,[15] a guest article for VentureBeat about affiliate marketing,[16] a guest post on Gizmodo outlining his opposition to the filter[17] and The Age regarding the future of TV.[18] He was also a guest columnist for business magazine BRW throughout 2011,[19] and has on several occasions provided guest opinions on the world's largest technology blog, TechCrunch.[20][21] In 2015, he was interviewed on the Bloomberg Television series High Flyers.[22]

Early life

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Ruslan Kogan was born to Belarusian-Jewish parents,[23][24] and moved with his sister Svetlana and parents to Melbourne, Victoria, Australia in 1989.[25] Kogan grew up in the Elsternwick Housing Commission flats, and started his first business at the age of ten by finding lost golf balls, cleaning them and selling them for $0.50/each[25] to golfers at Elsternwick Golf Course on Saturday mornings.[26] Kogan was interested in technology from an early age, building his first computer at the age of nine.[27] He has started approximately twenty businesses since the age of ten, with Kogan.com being his most recent and most successful venture.[28]

Kogan attended Brighton Secondary College and Melbourne High School[2] before graduating from Monash University with a Bachelor of Business Systems (Information Technology).[29]

Career

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By the age of 23, Kogan had worked at the IT departments of Bosch, GE, Telstra, and was a management consultant at Accenture, until 2006.[30][31]

Kogan.com

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Kogan started Kogan.com in his parents' Melbourne garage in 2006, aged 23 years.[32] The company rapidly expanded to a broader range of products such as Digital Radios, GPS devices, netbooks, tablets, and video cameras,[33][self-published source?] and in September 2011 began selling complementary products from a range of brands including Apple, Canon, Nikon, Samsung, Motorola and others.[34]

Kogan achieved A$3 million in sales in its third year,[35] followed by A$8 million in year four,[36] A$22 million in year five,[37] A$70 million in year six,[38] and over A$200 million in the seventh year.[39] In 2013 The Wall Street Journal speculated that Kogan was worth over US$400 million.[40] More than two million products were delivered by Kogan.com, with daily sales of more than A$1 million.[41]

Having started with no external funding or capital, as of 2011, Kogan.com has grown to become one of Australia's fastest-growing businesses in any industry.[30][42][43][44]

Open source

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Kogan has been a strong believer in open-source solutions for many years, telling Computerworld: "We are huge believers in cloud computing and open-source software. The reasons are simple: open-source software is usually faster, better and has more features."[45] Kogan believes that open-source tablets like Android present a significant challenge to the Apple iPad's dominance of the tablet market, and was the first to launch an open-source tablet in the UK for under £100.[46] In Australia, he launched a laptop running the open-source version of Google's ChromeOS before multinationals like Samsung and Acer could launch their own products.[47]

Criticism

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Kogan is known for using social media to take a swipe at his competitors[48] and has been accused of making 'outlandish statements' through his company's blog about giant retailers like JB Hi-Fi.[49] At Kickstart Forum 2008, in Gold Coast Australia, Kogan was called a 'loudmouthed punk', when he said the future of retail was heading online.[50] On International Transgender Day of Visibility in 2018, Kogan was asked to apologise after a transphobic tweet referencing the 2018 Australian ball-tampering scandal and Caitlyn Jenner.[51]

Personal life

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Kogan was the first Australian to register as a passenger on Richard Branson's Virgin Galactic sub-orbital spaceflight, having paid a deposit on the US$200,000 ticket.[52][53][54][55]

Kogan and his wife, Anastasia, reside in Melbourne, Victoria, Australia.

Personal wealth

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Kogan's net worth was estimated to be A$575 million, listed on the Financial Review 2020 Rich List.[8] Kogan did not reach the threshold for inclusion on the 2021 Rich List.[56]

Year Financial Review
Rich List 		Forbes
Australia's 50 Richest
Rank Net worth (A$) Rank Net worth (US$)
2009[57] $15 million[note a]
2010[58] $29 million  [note a]
2011[59] $62 million  [note a]
2012[60] $145 million  [note a]
2013[61] $315 million  [note a]
2014[62][63] 162   $349 million  [note a]
2015
2016
2017[64][65]
2018[66]
2019[67] n/a not listed
2020[8] 188   $575 million  
2021[56] n/a not listed
Legend
Icon Description
  Has not changed from the previous year
  Has increased from the previous year
  Has decreased from the previous year

Achievement lists

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Kogan and his company Kogan.com have been listed on the following:

  • The Age Top 100 most influential people in 2008[68]
  • BRW 2009 Fast Starters list at rank 37[69]
  • BRW 2010 Fast 100 at rank 15[70]
  • BRW 2010 Fast Starters list at rank 17[71][72]
  • Charter Security Retail Innovator of the Year 2010[73]
  • Anthill Top 30 under 30 entrepreneurs for 2010[74]
  • The Age Top 100 most influential people in 2011[75]
  • BRW 2011 Fast 100 at rank 27[42]
  • SmartCompany 2011 Hot 30 Under 30 in 2011[76]
  • Virgin Australia Top Guns in Tech in 2011[77]
  • BRW 2012 Fast 100 at rank 14, valued at A$75.2M[78]
  • Men's Style Magazine 2012 Men of Influence[79]
  • Ernst & Young Entrepreneur of the Year 2012 Southern Region Winner[80]
  • Deloitte Technology Fast 50 - 4th fastest growing technology company in Australia in 2012[81]
  • BRW Fast 100 2012 - Ranked 14[82]
  • Top 50 Most Influential People in Tech in 2012. He joined Mark Zuckerberg and Mike Cannon-Brookes as the only Gen Ys on the list[83]
  • SmartCompany Hot 30 Under 30 CEOs in 2012[84]
  • The Australian Top 5 Young Chief Executives in 2012[85]
  • T3 29th most influential person in the technology industry in 2012[86]

Notes

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  • ^a : Net worth drawn from the BRW Young Rich List in that year.

References

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  1. ^ a b Murray, Jody (8 October 2011). "Ruslan Kogan, 2011 Anthill 30under30 Winner". Anthillonline.com. Retrieved 1 September 2012.
  2. ^ a b "Meet The Founder: Ruslan Kogan" (PDF). Nicta. 30 March 2010. Retrieved 6 December 2012.
  3. ^ "News Views: June's Big Issues" (PDF). The Banking & Finance Report. Retrieved 6 December 2012.
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  5. ^ Bishop, Jen (12 March 2010). "Furniture entrepreneur grows online business". Dynamic Business Australia. Retrieved 1 September 2012.
  6. ^ "Office Chairs - Buy Outdoor Wicker & Eames Chair Replica". Milan Direct. Australia. 6 August 2012. Retrieved 1 September 2012.
  7. ^ "Designer Office Chairs - Buy Barcelona Chair & Eames Chair Replica". Milan Direct. United Kingdom. 6 August 2012. Retrieved 1 September 2012.
  8. ^ a b c Bailey, Michael; Sprague, Julie-anne (30 October 2020). "The full list: Australia's wealthiest 200 revealed". The Australian Financial Review. Nine Publishing. Retrieved 31 October 2020.
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  10. ^ "The Australian Government's proposed internet filter". Kogan.com.au. 1 April 2010. Retrieved 1 September 2012.
  11. ^ "Government Set Top Box Scheme Blows Out". Kogan.com.au. 15 February 2012. Retrieved 15 November 2012.
  12. ^ "3D TV offerings limited as manufacturers strike 'exclusives' with movie rights holders". The Courier-Mail. 4 May 2010. Retrieved 1 September 2012.
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  65. ^ Mayne, Stephen (26 May 2017). "Mayne's take: The top 25 Australian billionaires, as claimed by Fairfax". Crikey. Private Media. Retrieved 10 October 2019.
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  74. ^ Magazine, Anthill (27 October 2010). "Ruslan Kogan, 2010 Anthill 30under30 Winner". Anthillonline.com. Retrieved 12 November 2012.
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  76. ^ "2011's Hot 30 Under 30". Smartcompany.com.au. 19 April 2011. Retrieved 1 September 2012.
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