Ruth Gaviria is a Colombian businesswoman.[1] She is known as the first chief marketing officer of the American media company Entercom[2] and former executive vice president of corporate marketing at the Spanish-language broadcast television network Univision.[3]
Ruth Gaviria | |
|---|---|
| Born | 1961 |
| Alma mater | Tulane University |
| Occupation(s) | Chief Marketing Officer, Entercom |
| Employer | Entercom |
| Children | 1 |
Early life
editGaviria was born in 1961 and graduated from Tulane University with a degree in genetics.[4]
Career
editBeginning in 1987, Gaviria worked for companies such as Miller Brewing Company and Procter & Gamble.[5][6] In 1992, she joined Colgate-Palmolive as the director of multicultural markets. Advertising Age recognized her work at Colgate on its "The Marketing 100" list.[7] In 1999, Gaviria became the vice president of marketing and sales at Fusion Networks.[8]
Gaviria has also worked as the director of marketing for People en Español, the vice president of Hispanic ventures at Meredith Corporation[9] [10] and developed the lifestyle magazine, Siempre Mujer.[11] In 2010, she began working as a senior vice president of corporate marketing for the Spanish language television broadcaster, Univision.[12] Gaviria became executive vice president of corporate marketing at Univision in July 2013.[13] She also rebranded the UniMás network.[14]
Gaviria was named the first chief marketing officer of Entercom in February 2016.[15] She has been recognized by Fast Company and AdAge as one of the "Top 100 Most Creative People in Business"[16] and "Top Women to Watch",[17] respectively, and is a board member for the Library of American Broadcasting, American Lebanese Syrian Associated Charities and St. Jude Children's Research Hospital.[18]
References
edit- ^ "La Colombiana detrás de la Estrategia de Univision" (in Spanish).
- ^ "Entercom's Marketing Chief Wants to Turn Up the Volume on Madison Avenue".
- ^ "The Marketing 100". 26 June 2000.
- ^ Weisler, Charlene (14 December 2016). "Spanning All Media:Q&A With Entercom's Ruth Gaviria". MediaPost.
- ^ Fybush, Scott (3 August 2017). ""Come on, Radio is Fun"". RadioWorld.
- ^ del Valle, Elena (17 March 2008). "Listen to Podcast Interview With Ruth Gaviria, Executive Director, Meredith Hispanic Ventures about Meredith's Spanish Language Publications". Hispanic Marketing and Public Relations.
- ^ "The Marketing 100". 26 June 2000.
- ^ "Ruth Gaviria, Entercom Communications Corp: Profile and Biography". Bloomberg News.
- ^ "Study: Latinas Are Technically Savvy, Brand-Loyal 'Chief Household Officers'". 21 April 2009.
- ^ "Univision Promotes Ruth Gaviria to EVP of Corporate Marketing".
- ^ "Meredith Launches Original Spanish-language Women's Mag". 27 January 2005.
- ^ "Gaviria named CMO at Entercom". 17 February 2016.
- ^ "Univisión promueve a Ruth Gaviria a VP ejecutiva de Mercadeo Corporativo". 16 July 2013.
- ^ "Univision Promotes Ruth Gaviria to EVP of Corporate Marketing | Latin Heat Entertainment". www.latinheat.com. Archived from the original on 2014-08-02.
- ^ "Entercom's Marketing Chief Wants to Turn up the Volume on Madison Avenue".
- ^ "Ruth Gaviria, Most Creative People".
- ^ "Women To Watch: Ruth Gaviria, Univision Communications". 2 June 2013.
- ^ "St. Jude celebra su conexión con la comunidad hispana" (in Spanish).