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Stereotypes of African Americans

(Redirected from Sapphire stereotype)

For stereotypes about the inhabitants of Africa, see Stereotypes of Africa.

Stereotypes of African Americans are misleading beliefs about the culture of people with partial or total ancestry from any black racial groups of Africa whose ancestors resided in the United States since before 1865. These stereotypes are largely connected to the racism and the discrimination faced by African Americans. These beliefs date back to the slavery of black people during the colonial era and they have evolved within American society over time.

The cover of an 1832 edition of the sheet music of Jump Jim Crow, which depicts a stereotyped African-American who is named Jim Crow

The first major displays of stereotypes of African Americans were minstrel shows. Beginning in the nineteenth century, they used White actors who were dressed in blackface and attire which was supposedly worn by African-Americans in order to lampoon and disparage blacks.[1] Some nineteenth century stereotypes, such as the sambo, are now considered to be derogatory and racist. The "Mandingo" and "Jezebel" stereotypes portray African-Americans as hypersexual, contributing to their sexualization. The Mammy archetype depicts a motherly black woman who is dedicated to her role working for a white family, a stereotype which dates back to the origin of Southern plantations.[2] African-Americans are frequently stereotyped as having an unusual appetite for fried chicken, watermelon, and grape drinks.[3]

In the 1980s as well as in the following decades, emerging stereotypes of black men depicted them as being criminals and social degenerates, particularly as drug dealers, crack addicts, hobos, and subway muggers.[4] Jesse Jackson said the media portrays black people as less intelligent.[5] The magical Negro is a stock character who is depicted as having special insight or powers, and has been depicted (and criticized) in American cinema.[6] In recent history, black men are stereotyped as being deadbeat fathers.[7] African American men are also stereotyped as being dangerous criminals.[8] African Americans are frequently stereotyped as being hypersexual, athletic, uncivilized, uneducated and violent. Young urban African American men are frequently labelled "gangstas" or "players."[9][10] Black men are also stereotyped to be hypermasculine, hyperviolent athletes, gangsters and thugs.[11] In movies, Black people are stereotyped to live in the “hood”.[12]

Majority of the stereotypes of black women include depictions which portray them as welfare queens or depictions which portray them as angry black women who are loud, aggressive, demanding, and rude.[13] Others depict black women having a maternal, caregiving nature, due to the Mammy archetype[2]

Laziness, submissiveness, backwardness, lewdness, treachery, and dishonesty are stereotypes historically assigned to African Americans.[14]

Historical stereotypes

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Detail from cover of The Celebrated Negro Melodies, as Sung by the Virginia Minstrels, 1843

Minstrel shows became a popular form of theater during the nineteenth century, which portrayed African Americans in stereotypical and often disparaging ways, some of the most common being that they are ignorant, lazy, buffoonish, superstitious, joyous, and musical.[1] One of the most popular styles of minstrelsy was Blackface, where White performers burnt cork and later greasepaint or applied shoe polish to their skin with the objective of blackening it and exaggerating their lips, often wearing woolly wigs, gloves, tailcoats, or ragged clothes to give a mocking, racially prejudicial theatrical portrayal of African Americans.[15] This performance helped introduce the use of racial slurs for African Americans, including "darky" and "coon".[16]

 
This reproduction of a 1900 William H. West minstrel show poster, originally published by the Strobridge Litho Co., shows the transformation from "white" to "black."

The best-known stock character is Jim Crow, among several others, featured in innumerable stories, minstrel shows, and early films with racially prejudicial portrayals and messaging about African Americans. [17]

Jim Crow

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Main article: Jim Crow (character)

The character Jim Crow was dressed in rags, battered hat, and torn shoes. The actor wore Blackface and impersonated a very nimble and irreverently witty black field hand.[17] The character's popular song was "Turn about and wheel about, and do just so. And every time I turn about I Jump Jim Crow."[18]

Sambo, Golliwog, and pickaninny

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Main articles: Sambo (racial term), Golliwog, and Pickaninny

The character Sambo was a stereotype of black men who were considered very happy, usually laughing, lazy, irresponsible, or carefree.[16] The Sambo stereotype gained notoriety through the 1898 children's book The Story of Little Black Sambo by Helen Bannerman. It told the story of a boy named Sambo who outwitted a group of hungry tigers. This depiction of black people was displayed prominently in films of the early 20th century. The original text suggested that Sambo lived in India, but that fact may have escaped many readers. The book has often been considered to be a slur against Africans.

The figure of the Golliwog, with black skin, white-rimmed eyes, exaggerated red lips, frizzy hair, high white collar, bow tie, and colourful jacket and pants, was based on the blackface minstrel tradition. The character was greatly popular among other Western nations, remaining so well into the twentieth century.[19] The derived Commonwealth English epithet "wog" is applied more often to people from Sub-Saharan Africa and the Indian subcontinent than to African-Americans, but "Golly dolls" still in production mostly retain the look of the stereotypical blackface minstrel.[20]

The term pickaninny, reserved for children, has a similarly broadened pattern of use in popular American theater and media. It originated from the Spanish term “pequeño niño” and the Portuguese term “pequenino” to describe small child in general, but it was applied especially to African-American children in the United States and later to Australian Aboriginal children.[21]

Black children as alligator bait

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Main article: Alligator bait
 
Racist 1900s postcard, captioned: "Alligator bait, Florida"

A variant of the pickaninny stereotype depicted black children being used as bait to hunt alligators.[22] Although scattered references to the supposed practice appeared in early 20th-century newspapers; there is no credible evidence that the stereotype reflected an actual historical practice.

Mammy

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Main article: Mammy stereotype
 
Advertisement showing the commercial Aunt Jemima character with apron and kerchief, along with rag dolls, 1909
 
Clipping from May 29, 1910, issue of the Chicago Tribune reporting a move to build a "monument" to "Ol' Black Mammy" in Washington, D.C. The subhead mentions "the sentiment that clings to this picturesque character of antebellum days."

The Mammy archetype describes African-American women household slaves who served as nannies giving maternal care to the white children of the family, who received an unusual degree of trust and affection from their enslavers. Early accounts of the Mammy archetype come from memoirs and diaries that emerged after the American Civil War, idealizing the role of the dominant female house slave: a woman completely dedicated to the white family, especially the children, and given complete charge of domestic management. She was a friend and advisor.[23]

Mandingo

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The Mandingo is a stereotype of a sexually insatiable black man with a large penis, invented by white slave owners to advance the idea that Black people were not civilized but rather "animalistic" by nature.[24] The supposedly inherent physical strength, agility, and breeding abilities of Black men were lauded by white enslavers and auctioneers in order to promote the slaves they sold.[14] Since then, the Mandingo stereotype has been used to socially and legally justify spinning instances of interracial affairs between Black men and White women into tales of uncontrollable and largely one-sided lust (from either party). This stereotype has also sometimes been conflated with the 'Black brute' or 'Black buck' stereotype, painting the picture of an 'untameable' Black man with voracious and violent sexual urges.[25]

 
Book cover for Kyle Onstott's 'Mandingo'.

The term 'Mandingo' is a corrupted word for the Mandinka peoples of West Africa, presently populating Mali, Guinea, and the Gambia. One of the earliest usages found dates back to the 20th century with the publication of Mandingo, a 1957 historical erotica. The novel was part of a larger series which presented, in graphic and erotic detail, various instances of interracial lust, promiscuity, nymphomania, and other sexual acts on a fictional slave-breeding plantation.[26] In conjunction with the film Birth of a Nation (1915), white American media formed the stereotype of the Black man as an untamed beast who aimed to enact violence and revenge against the white man through the sexual domination of the white woman.[14]

Sapphire

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See also: Angry black woman

The Sapphire stereotype defines Black women as argumentative, overbearing, and emasculating in their relationships with men, particularly Black men. She is usually shown to be controlling and nagging, and her role is often to demean and belittle the Black man for his flaws. This portrayal of a verbally and physically abusive woman for Black women goes against common norms of traditional femininity, which require women to be submissive and non-threatening.[27][28] During the era of slavery, white slave owners inflated the image of an enslaved Black woman raising her voice at her male counterparts, which was often necessary in day-to-day work. This was used to contrast the loud and "uncivilized" Black woman against the white woman, who was considered more respectable, quiet, and morally behaved.[29]

The popularization of the Sapphire stereotype dates back to the successful 1928-1960 radio show Amos 'n' Andy, which was written and voiced by white actors. The Black female character Sapphire Stevens was the wife of George "Kingfish" Stevens, a Black man depicted as lazy and ignorant. These traits were often a trigger for Sapphire's extreme rage and violence. Sapphire was positioned as overly confrontational and emasculating of her husband, and the show's popularity turned her character into a stock caricature and stereotype.[14][30]

This stereotype has also developed into the trope of the 'Angry Black Woman', overall portraying Black American women as rude, loud, malicious, stubborn, and overbearing in all situations, not only in their relationships.

Jezebel

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The Jezebel is a stereotype of a hypersexual, seductive, and sexually voracious Black woman. Her value in society or the relative media is based almost purely on her sexuality and her body.[31]

The roots of the Jezebel stereotype emerged during the era of chattel slavery in the United States. White slave owners exercised control over enslaved Black women's sexuality and fertility, as their worth on the auction block was determined by their childbearing ability, ie. their ability to produce more slaves.[32] The sexual objectification of Black women redefined their bodies as "sites of wild, unrestrained sexuality",[33] insatiably eager to engage in sexual activity and become pregnant. In reality, enslaved Black women were reduced to little more than breeding stock, frequently coerced and sexually assaulted by white men.[34]

Post-emancipation, the sexualization of Black women has remained rampant in Western society. Modern-day Jezebels are pervasive in popular music culture; Black women more often appear in music videos with provocative clothing and hypersexual behaviour compared to other races, most notably white women.[31] The Jezebel stereotype has also contributed to the adultification and sexualization of Black adolescent girls.[35]

Tragic mulatta

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A stereotype that was popular in early Hollywood, the "tragic mulatta," served as a cautionary tale for black people. She was usually depicted as a sexually attractive, light-skinned woman who was of African descent but could pass for Caucasian.[36] The stereotype portrayed light-skinned women as obsessed with getting ahead, their ultimate goal being marriage to a white, middle-class man. The only route to redemption would be for her to accept her "blackness."

Uncle Tom

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The Uncle Tom stereotype represents a black man who is simple-minded and compliant but most essentially interested in the welfare of whites over that of other blacks. It derives from the title character of the novel Uncle Tom's Cabin, and is synonymous with black male slaves who informed on other black slaves’ activities to their white master, often referred to as a "house Negro", particularly for planned escapes.[37] It is the male version of the similar stereotype Aunt Jemima.

Black brute, Black Buck

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Further information: Black Buck

Black brutes or black bucks are stereotypes for black men, who are generally depicted as being highly prone to behavior that is violent and inhuman. They are portrayed to be hideous, terrifying black male predators who target helpless victims, especially white women.[38] In the post-Reconstruction United States, 'black buck' was a racial slur used to describe black men who refused to bend to the law of white authority and were seen as irredeemably violent, rude, and lecherous.[39]

In art

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Samuel Jennings (active 1789–1834). Liberty Displaying the Arts and Sciences, or The Genius of America Encouraging the Emancipation of the Blacks.

From the Colonial Era to the American Revolution, ideas about African Americans were variously used in propaganda either for or against slavery. Paintings like John Singleton Copley's Watson and the Shark (1778) and Samuel Jennings's Liberty Displaying the Arts and Sciences (1792) are early examples of the debate under way at that time as to the role of black people in America. Watson represents an historical event, but Liberty is indicative of abolitionist sentiments expressed in Philadelphia's post-revolutionary intellectual community. Nevertheless, Jennings' painting represents African Americans in a stereotypical role as passive, submissive beneficiaries of not only slavery's abolition but also knowledge, which liberty had graciously bestowed upon them.

As another stereotypical caricature "performed by white men disguised in facial paint, minstrelsy relegated black people to sharply defined dehumanizing roles." With the success of T. D. Rice and Daniel Emmet, the label of "blacks as buffoons" was created.[40] One of the earliest versions of the "black as buffoon" can be seen in John Lewis Krimmel's Quilting Frolic. The violinist in the 1813 painting, with his tattered and patched clothing, along with a bottle protruding from his coat pocket, appears to be an early model for Rice's Jim Crow character. Krimmel's representation of a "[s]habbily dressed" fiddler and serving girl with "toothy smile" and "oversized red lips" marks him as "...one of the first American artists to use physiognomical distortions as a basic element in the depiction of African Americans."[40]

Contemporary stereotypes

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Crack addicts and drug dealers

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Scholars agree that news-media stereotypes of people of color are pervasive.[41][42][43][44][45][46] African Americans were more likely to appear as perpetrators in drug and violent crime stories in the network news.[47]

In the 1980s and the 1990s, stereotypes of black men shifted and the primary and common images were of drug dealers, crack victims, the underclass and impoverished, the homeless, and subway muggers.[4] Similarly, Douglas (1995), who looked at O. J. Simpson, Louis Farrakhan, and the Million Man March, found that the media placed African-American men on a spectrum of good versus evil.

Watermelon and fried chicken

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Main articles: Watermelon stereotype and Fried chicken stereotype
 
A postcard showing an African-American girl eating a large watermelon; note the use of eye dialect to reinforce the stereotype

There are commonly held stereotypes that African Americans have an unorthodox appetite for watermelons and love fried chicken. Race and folklore professor Claire Schmidt attributes the latter both to its popularity in Southern cuisine and to a scene from the film Birth of a Nation in which a rowdy African-American man is seen eating fried chicken in a legislative hall.[48]

Welfare queen

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Main article: Welfare queen

The welfare queen stereotype depicts an African-American woman who defrauds the public welfare system to support herself, having its roots in both race and gender. This stereotype negatively portrays black women as scheming and lazy, ignoring the genuine economic hardships which black women, especially mothers, disproportionately face.[49]

Magical Negro

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Main article: Magical Negro
See also: John Henryism

The magical Negro (or mystical Negro) is a stock character who appears in a variety of fiction and uses special insight or powers to help the white protagonist. The Magical Negro is a subtype of the more generic numinous Negro, a term coined by Richard Brookhiser in National Review.[50] The latter term refers to clumsy depictions of saintly, respected or heroic black protagonists or mentors in US entertainment.[50]

Angry black woman

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Main article: Angry black woman

In the 21st century, the "angry black woman" is depicted as loud, aggressive, demanding, uncivilized, and physically threatening, as well as lower-middle-class and materialistic.[13] She will not stay in what is perceived as her "proper" place.[51]

Controlling image

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Controlling images are stereotypes that are used against a marginalized group to portray social injustice as natural, normal, and inevitable.[52] By erasing their individuality, controlling images silence black women and make them invisible in society.[13] The misleading controlling image present is that white women are the standard for everything, even oppression.[51]

Education

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Studies show that scholarship has been dominated by white men and women.[53] Being a recognized academic includes social activism as well as scholarship. That is a difficult position to hold since white counterparts dominate the activist and social work realms of scholarship.[53] It is notably difficult for a black woman to receive the resources needed to complete her research and to write the texts that she desires.[53] That, in part, is due to the silencing effect of the angry black woman stereotype. Black women are skeptical of raising issues, also seen as complaining, within professional settings because of their fear of being judged.[13]

Mental and emotional consequences

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Due to the angry black woman stereotype, black women tend to become desensitized about their own feelings to avoid judgment.[54] They often feel that they must show no emotion outside of their comfortable spaces. That results in the accumulation of these feelings of hurt and can be projected on loved ones as anger.[54] Once seen as angry, black women are always seen in that light and so have their opinions, aspirations, and values dismissed.[54] The repression of those feelings can also result in serious mental health issues, which creates a complex with the strong black woman. As a common problem within the black community, black women seldom seek help for their mental health challenges.[55]

Interracial relationships

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Oftentimes, black women's opinions are not heard in studies that examine interracial relationships.[56] Black women are often assumed to be just naturally angry. However, the implications of black women's opinions are not explored within the context of race and history. According to Erica Child's study, black women are most opposed to interracial relationships.[56]

Since the 1600s, interracial sexuality has represented unfortunate sentiments for black women.[56] Black men who were engaged with white women were severely punished.[56] However, white men who exploited black women were never reprimanded. In fact, it was more economically favorable for a black woman to birth a white man's child because slave labor would be increased by the one-drop rule. It was taboo for a white woman to have a black man's child, as it was seen as race tainting.[56] In contemporary times, interracial relationships can sometimes represent rejection for black women. The probability of finding a "good" black man was low because of the prevalence of homicide, drugs, incarceration, and interracial relationships, making the task for black women more difficult.[56]

As concluded from the study, interracial dating compromises black love.[56] It was often that participants expressed their opinions that black love is important and represents more than the aesthetic since it is about black solidarity.[56] "Angry" black women believe that if whites will never understand black people and they still regard black people as inferior, interracial relationships will never be worthwhile.[56] The study shows that most of the participants think that black women who have interracial relationships will not betray or disassociate with the black community, but black men who date interracially are seen as taking away from the black community to advance the white patriarchy.[56]

"Black bitch"

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The "black bitch" is a contemporary manifestation of the Jezebel stereotype. Characters termed "bad black girls," "black whores," and "black bitches" are archetypes of many blaxploitation films produced by the Hollywood establishment.[57] The term "black bitch" was use in an episode of the 2019 television show Total Control with the intent of reclaiming a racial slur, however the public was unhappy. Few were unfazed by the term but the masses were taking to social media in an up rage speaking of hurt and their own personal racist experiences with the derogatory title.[58]

Strong black woman

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The "strong black woman" stereotype is a discourse through that primarily black middle-class women in the black Baptist Church instruct working-class black women on morality, self-help, and economic empowerment and assimilative values in the bigger interest of racial uplift and pride (Higginbotham, 1993). In this narrative, the woman documents middle-class women attempting to push back against dominant racist narratives of black women being immoral, promiscuous, unclean, lazy and mannerless by engaging in public outreach campaigns that include literature that warns against brightly colored clothing, gum chewing, loud talking, and unclean homes, among other directives.[59] That discourse is harmful, dehumanizing, and silencing.

The "strong black woman" narrative is a controlling narrative that perpetuates the idea it is acceptable to mistreat black women because they are strong and can handle it. This narrative can also act as a silencing method. When black women are struggling to be heard while facing times of difficulties in life, like everyone else endures, they are silenced and reminded that they are strong, instead of actions being taken toward alleviating their problems.[59]

Independent black woman

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See also: B.A.P.S.

The "independent black woman" is the depiction of a narcissistic, overachieving, financially successful woman who emasculates black males in her life.[60]

Black American princess

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See also: Black American princess

The "Black American Princess" (BAP) refers to an African American woman who is seen as materialistic, privileged, and detached from the struggles of less fortunate Black communities. The term reflects stereotypes of wealth, style, and a superficial nature, and is identical to the so-called 'princess syndrome' of any and all other races. This narrative positions these women as overly concerned with wealth, status, and appearance, similar to the "valley girl" or the "dumb blond" stereotypes associated with White women.

The BAP figure is often critiqued as a product of post-segregation Black wealth, where women who gained access to educational and social institutions are seen as having a sense of entitlement and detachment from their racial identity.

The BAP narrative is a controlling stereotype that reinforces class distinctions within the black community, suggesting that Black women who achieve certain socioeconomic status are less "authentic" or betraying their roots. This can be harmful because it simplifies and overlooks the effort that these women put into promoting positive representations of Black womanhood.

Athleticism

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See also: Race and sports § "Black athletic superiority"

Black people are stereotyped as being naturally more athletic and potentially superior at sports than all other races. Even though they make up roughly 12-14% of the US population, 75% of NBA players[61] and 65% of NFL players are Black.[62] African-American collegiate athletes may be viewed as getting into college predominantly on their athletic ability; relying on academic merit to a lesser extent.[63]

Black athletic superiority is a theory that says black people possess traits that are acquired through genetic and/or environmental factors that permits them to excel over other races in athletic competition. White people are more likely to hold such views, but some Black people and other racial affiliations do as well.[64]

Several other authors have said that sports coverage that highlights "natural Black athleticism" has the effect of suggesting White superiority in other areas, such as intelligence.[65] The stereotype suggests that African Americans are incapable of dominating in "White sports" such as ice hockey[66] and swimming (the latter is rooted not in athleticism itself, but a separate stereotype that suggests Black people are fearful of large bodies of water).[67]

Intelligence

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See also: Race and intelligence

Following the stereotypical character archetypes, African Americans have falsely and frequently been thought of and referred to as having little intelligence compared to other racial groups, particularly white people.[68] This has factored into African Americans being denied opportunities in employment. Even after slavery ended, the intellectual capacity of black people was still frequently questioned.

Big black cock

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Main article: BBC (sexual slang)

In pornography, Black men are stereotyped to be hypermasculine and sexually dominant.[69]

Media

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Further information: Representation of African Americans in media

Early stereotypes

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Early minstrel shows of the mid-19th century lampooned the supposed stupidity of black people.[70] Even after slavery ended, the intellectual capacity of black people was still frequently questioned. Movies such as Birth of a Nation (1915) questioned whether black people were fit to run for governmental offices or to vote.

Some critics have considered Mark Twain's Adventures of Huckleberry Finn as "racist" because of its depiction of the slave Jim and other black characters. Some schools have excluded the book from their curricula or libraries.[71]

Stereotypes pervaded other aspects of culture, such as various board games that used Sambo or similar imagery in their design. An example is the Jolly Darkie Target Game in which players were expected to toss a ball through the "gaping mouth" of the target in cardboard decorated using imagery of Sambo.[72]

Other stereotypes displayed the impossibility of good relations between black and white people, instilling the idea that the two races could never coexist peacefully in society. The intent was to lead audiences to the conclusion of the proper solution to remove black people from American society entirely.[73]

Film and television

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See also: African-American representation in Hollywood

In film, black people are also shown in a stereotypical manner that promotes notions of moral inferiority. For female movie characters specifically, black actresses have been shown to use vulgar profanity, be physically violent, and lack overall self-control at a disproportionately higher rate than white actresses.[74]

African-American women have been represented in film and television in a variety of different ways, starting from the stereotype/archetype of "mammy" (as is exemplified the role played by Hattie McDaniel in Gone with the Wind) drawn from minstrel shows,[75] through to the heroines of blaxploitation movies of the 1970s, but the latter was then weakened by commercial studios.[76] The mammy is usually portrayed as an older woman, overweight, and dark-skinned. The "mammy" embodies the ideal caregiver, characterized by traits such as loyalty, nurturing qualities, and respect for the white authority. The mammy stems from the portrayed as asexual while later representations of black women demonstrated a predatory sexuality.[77]

With the advent of "talkies" in Hollywood, the use of blackface began to wane, yet the prevalence of harmful stereotypes persisted. This development brought about a complex outcome: while it created more opportunities for African American actors, it also entangled them in the reinforcement of negative images. For instance, Hattie McDaniel’s portrayal of the mammy in Gone with the Wind won her the first Academy Award for a Black actor, but also solidified that stereotype. Similarly, characters like Buckwheat from the Little Rascals exemplified the pickaninny trope, while both adaptations of Imitation of Life highlighted the tragic mulatto narrative. Thus, the transition to sound in films marked both progress and a continuation of problematic representations.[78]

Fashion

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In print, black people are portrayed as overtly flamboyant. In a study of fashion magazine photographs, Millard and Grant found that black models are often depicted as more aggressive and sociable but less intelligent and achievement-oriented.[79]

Sports

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Further information: Race and sports

In Darwin's Athletes, John Hoberman writes that the prominence of African-American athletes encourages a lack of emphasis on academic achievement in black communities.[80] Several other authors have said that sports coverage that highlights "natural black athleticism" has the effect of suggesting white superiority in other areas, such as intelligence or game management.[65] Some contemporary sports commentators have questioned whether black people are intelligent enough to hold "strategic" positions or coach games such as football.[81]

In another example, a study of the portrayal of race, ethnicity, and nationality in televised sporting events by the journalist Derrick Z. Jackson in 1989 showed that black people were more likely than whites to be described in demeaning intellectual terms.[82]

Criminal stereotyping

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Main article: Criminal stereotype of African Americans

According to Lawrence Grossman, former president of CBS News and PBS, television newscasts "disproportionately show African Americans under arrest, living in slums, on welfare, and in need of help from the community."[83][84] Similarly, Hurwitz and Peffley wrote that violent acts committed by a person of color often take up more than half of local news broadcasts, which often portray the person of color in a much more sinister light than their white counterparts. The authors argue that African Americans are not only more likely to be seen as suspects of horrendous crimes in the press but also are interpreted as being violent or harmful individuals to the general public.[85]

Mary Beth Oliver, a professor at Penn State University, stated that "the frequency with which black men specifically have been the target of police aggression speaks to the undeniable role that race plays in false assumptions of danger and criminality."[86] Oliver additionally stated that "the variables that play contributory roles in priming thoughts of dangerous or aggressive black men, are age, dress, and gender, among others which lead to the false assumptions of danger and criminality."[86]

New media stereotypes

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Social media

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In 2012, Mia Moody, assistant professor of journalism, public relations and new media in Baylor's College of Arts and Sciences, documented Facebook fans' use of social media to target US President Barack Obama and his family through stereotypes. Her study found several themes and missions of groups targeting the Obamas. Some groups focused on attacking his politics and consisted of Facebook members who had an interest in politics and used social media to share their ideas. Other more-malicious types focused on the president's race, religion, sexual orientation, personality, and diet.[87]

Moody analyzed more than 20 Facebook groups/pages using the keywords "hate," "Barack Obama," and "Michelle Obama." Hate groups, which once recruited members through word of mouth and distribution of pamphlets, spread the message that one race is inferior, targeted a historically oppressed group, and used degrading, hateful terms.[87]

She concluded that historical stereotypes focusing on diet and blackface had all but disappeared from mainstream television shows and movies, but had resurfaced in new media representations. Most portrayals fell into three categories: blackface, animalistic and evil/angry. Similarly, media had made progress in their handling of gender-related topics, but Facebook offered a new platform for sexist messages to thrive. Facebook users played up shallow, patriarchal representations of Michelle Obama, focusing on her emotions, appearance, and personality. Conversely, they emphasized historical stereotypes of Barack Obama that depicted him as flashy and animalistic. Media's reliance on stereotypes of women and African Americans not only hindered civil rights but also helped determine how people treated marginalized groups, her study found.[87]

Video games

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Representations of African Americans in video games tend to reinforce stereotypes of males as athletes or gangsters.[88][89]

Hip hop music

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Further information: Misogyny in rap music

Hip hop music has reinforced stereotypes about black men. Exposure to violent, misogynistic rap music performed by African American male rappers has been shown to activate negative stereotypes towards black men as hostile, criminal and sexist.[90][91] Hip hop portrays a stereotypical black masculine aesthetic and has stereotyped black men as hypersexual thugs and gangsters who hail from an inner city ghetto.[92][93] Listening to this misogynistic and violent hip hop has effects on African-American men and their cognitive performance. They perform worse in tests resembling the Graduate Record Examination after listening to this kind of music compared to white men under the same conditions.[94] African-American women are degraded and referred to as “bitches” and “hoes” in rap music.[95] African-American women are over-sexualized in modern hip hop music videos and are portrayed as sexual objects for rappers.[96] Over-sexualization of African American women in rap music videos may have health implications for viewers of such videos. In a survey study, adolescent African American women watching rap videos and perceiving them to contain more sexual stereotypes were more likely to binge drink, test positive for marijuana and have a negative body image.[97]

See also

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References

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Citations

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  1. ^ a b Waterhouse, Richard (1985). "The Internationalisation of American Popular Culture in the Nineteenth Century: The Case of the Minstrel Show". Australasian Journal of American Studies. 4 (1): 1–11. JSTOR 41053377.
  2. ^ a b "The Mammy Caricature - Anti-black Imagery - Jim Crow Museum". jimcrowmuseum.ferris.edu. Retrieved 2024-10-02.
  3. ^ "Popular and Pervasive Stereotypes of African Americans". National Museum of African American History and Culture. Retrieved 2024-09-30.
  4. ^ a b Drummond, William J. (1990). "About Face: From Alliance to Alienation. Blacks and the News Media". The American Enterprise. 1 (4): 22–29. OCLC 4683318001. ERIC EJ414473.
  5. ^ "Jackson Assails Press On Portrayal of Blacks". The New York Times. 19 September 1985.
  6. ^ D. Marvin Jones (2005). Race, Sex, and Suspicion: The Myth of the Black Male. Praeger Publishers. p. 35. ISBN 978-0-275-97462-6.
  7. ^ "Single black fathers fight 'deadbeat Dad' stereotype". Associated Press. 29 June 2019.
  8. ^ Oliver, Mary Beth (2003). "African American Men as 'Criminal and Dangerous': Implications of Media Portrayals of Crime on the 'Criminalization' of African American Men". Journal of African American Studies. 7 (2): 3–18. doi:10.1007/s12111-003-1006-5. JSTOR 41819017. S2CID 142626192.
  9. ^ Obama on Our Minds: The Impact of Obama on the Psyche of America
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Bibliography

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Further reading

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  • Amoah, Jewel D. (1997). "Back on the Auction Block: A Discussion of Black Women and Pornography". National Black Law Journal. 14 (2): 204–221.
  • Anderson, L. M. (1997). Mammies no more: The changing image of black women on stage and screen. Lanham, MD: Rowman & Littlefield.
  • Bogle, Donald. (1994). Toms, coons, mulattoes, mammies, and bucks: An interpretive history of Blacks in American films (New 3rd ed.). New York, NY: Continuum.
  • Jewell, K.S. (1993). From mammy to Miss America and beyond: Cultural images and the shaping of U.S. social policy. New York, NY: Routledge.
  • Leab, D. J. (1975/1976). From Sambo to Superspade: The black experience in motion pictures. Boston, MA: Houghton Mifflin Company.
  • Patricia A. Turner, Ceramic Uncles & Celluloid Mammies: Black Images and Their Influence on Culture (Anchor Books, 1994).
  • Stampp, Kenneth M. (1971). "Rebels and Sambos: The Search for the Negro's Personality in Slavery". The Journal of Southern History. 37 (3): 367–392. doi:10.2307/2206947. JSTOR 2206947.
  • West, Carolyn M. (1995). "Mammy, Sapphire, and Jezebel: Historical images of Black women and their implications for psychotherapy". Psychotherapy: Theory, Research, Practice, Training. 32 (3): 458–466. doi:10.1037/0033-3204.32.3.458. ProQuest 614327223.
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