Sarvesh Shasi (born, 15 April 1992), known as "Cool Yogi", is an Indian entrepreneur, author, and is a yoga practitioner. He is the founder of “SARVA”, a notable Yoga studio chain and Health platform in India. [1]

Sarvesh Sashi
Born
Sarvesh Sashi

(1992-04-15) April 15, 1992 (age 32)
Occupation(s)Entrepreneur, Yogi
Years active2013 - present
Known forYogi

Early life

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Sarvesh was born in Thrissur, Kerala to his father, Shashi Kumar is the chairman of the Chennai-based conglomerate, Sabari Group. [2] He was introduced to yoga by his parents at age six, Sarvesh later attended Loyola College in Chennai before leaving to join the family business. [3] He was a vice-captain of a Tamil Nadu junior team and as a net bowler for Rajasthan Royals and Kochi Tuskers Kerala during the Indian Premier League (IPL). [4][5]

Career

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In 2013, at the age of 23, he founded Zorba, a yoga studio, in a vacant warehouse owned by his father. Three years later, Talwalkars, a fitness chain, acquired a 50% stake in Zorba for $2 million, leading to a partnership that introduced yoga classes into their gyms nationwide. [6] In 2018, Zorba was rebranded as "SARVA", with over 80 studios over India and International. [7] That same year, he co-founded "Diva Yoga" with Malaika Arora, a consumer health platform and a yoga program with dedicated space exclusively for women. [8][9] In 2019, Diva Yoga launched in Chennai. It is currently located in Mumbai and Chennai. [3]

In 2019, He received funding from investors including Jennifer Lopez, Zumba Fitness, Alexx Rodriguez, Malaika Arora, Bill Roedy for his yoga studio "SARVA". [10][11] The same year, He was featured in Fortune 40 Under 40 in India and in GQ India as Most Influential Young Indians in 2019. [12][13]

In 2020, Shashi was featured in Forbes 30 Under 30 Asia for Healthcare & Science. [14] He was also featured in Entrepreneur 30 Under 30. [2]

In 2024, Shashi wrote and published the book "How To Fall In Love with Yoga: Move. Breathe. Connect." with a foreword by Malaika Arora. The book explores various yoga poses and flows, and emphasizes the integration of mindfulness and yoga principles into everyday life. [15]

In 2024, He founded "ABCStudios", an artist management company for North and South Indian film industry. [16][17]

Awards and recognition

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Year Organization Title Ref
2020 Forbes 30 Under 30 Asia for Healthcare & Science [18]
2019 Fortune 40 Under 40 [19]
2019 GQ India Most Influential Young Indians [20]
Bloomberg Youngest CEO in the Health and Wellness Sector [21]

References

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  1. ^ "Sarvesh Shashi". Forbes. Retrieved 2024-11-12.
  2. ^ a b Lazarus, Susanna Myrtle (2019-05-10). "At 27, Sarvesh Shashi has got the likes of Jennifer Lopez and Malaika Arora to invest in his dream. Find out what makes this thrill-seeking CEO tick". The Hindu. ISSN 0971-751X. Retrieved 2024-11-12.
  3. ^ a b "Sarvesh Shashi: The Coolest Yogi". Man's World India. 2019-08-21. Retrieved 2024-11-12.
  4. ^ "Meet this IPL dropout, who built Rs 100 crore business empire, backed by Bollywood's top celebrities". www.india.com. Retrieved 2024-11-12.
  5. ^ Team, DNA Web. "Meet ex-cricketer who quit IPL dream to build Rs 100 crore company backed by Malaika Arora, Shahid and Mira Kapoor". DNA India. Retrieved 2024-11-12.
  6. ^ "Sarvesh Shashi: The Yogi Entrepreneur". Forbes India. Retrieved 2024-11-12.
  7. ^ "Sarvesh Shashi on inspiring youth at finding own path through yoga". Mid-day. 2019-06-21. Retrieved 2024-11-12.
  8. ^ Paitandy, Priyadarshini (2019-09-12). "Malaika Arora's Diva Yoga comes to Chennai". The Hindu. ISSN 0971-751X. Retrieved 2024-11-12.
  9. ^ "Experience The Power of Yoga With Sarvesh Shashi & Malaika Arora - Society Achievers". 2023-08-18. Retrieved 2024-11-12.
  10. ^ Dalal, Avanti (2019-05-02). "Jennifer Lopez and Malaika Arora have invested in a yoga startup". Vogue India. Retrieved 2024-11-12.
  11. ^ Shenoy, Sonali (2019-05-10). "How 27-year-old Sarvesh Shashi from Chennai got both Jennifer Lopez and Malaika Arora to invest in his startup". Indulgexpress. Retrieved 2024-11-12.
  12. ^ Sethi, Shikha (2019-12-12). "Here's the full list of GQ's 50 most influential young Indians of 2019". GQ India. Retrieved 2024-11-12.
  13. ^ "Sarvesh Shashi - India's Young & Brightest Entrepreneurs in 40 Under 40 2019 - Fortune India". www.fortuneindia.com. Retrieved 2024-11-12.
  14. ^ "30 Under 30 Asia 2020: Healthcare & Science". Forbes. Retrieved 2024-11-12.
  15. ^ Shashi, Sarvesh (2024-05-28). How to Fall in Love with Yoga: Move. Breathe. Connect. Penguin. ISBN 978-0-7440-9939-3.
  16. ^ Bureau, BestMediaInfo. "Sarvesh Shashi launches ABC Studios to bridge gap between entertainment industries of North and South". bestmediainfo.com. Retrieved 2024-11-12. {{cite web}}: |last= has generic name (help)
  17. ^ Bureau, Media Noise (2024-10-29). "Sarvesh Shashi's ABC Studios: A New Era in Indian Entertainment". Media Noise Bureau. Retrieved 2024-11-12. {{cite web}}: |last= has generic name (help)
  18. ^ "30 Under 30 Asia 2020: Healthcare & Science". Forbes. Retrieved 2024-11-12.
  19. ^ "Sarvesh Shashi - India's Young & Brightest Entrepreneurs in 40 Under 40 2019 - Fortune India". www.fortuneindia.com. Retrieved 2024-11-12.
  20. ^ Sethi, Shikha (2019-12-12). "Here's the full list of GQ's 50 most influential young Indians of 2019". GQ India. Retrieved 2024-11-12.
  21. ^ "Meet this IPL dropout, who built Rs 100 crore business empire, backed by Bollywood's top celebrities". www.india.com. Retrieved 2024-11-12.