SevenRooms is a New York City-based restaurant technology company. It develops a cloud-based data platform used by restaurants, hotels, and other venues to take reservations, manage bookings, and collect guest information.[1][2] The company was founded in 2011.
 | |
| Company type | Private |
|---|---|
| Industry | Hospitality |
| Founded | 2011 |
| Founder | ●Joel Montaniel
●Allison Page ●Kinesh Patel |
| Headquarters | New York |
Key people | Joel Montaniel (CEO) |
| Products | Hospitality technology |
| Website | https://www.sevenrooms.com |
History and timeline
editSevenRooms was founded in 2011 by Joel Montaniel, Allison Page, and Kinesh Patel.[3] The name SevenRooms was reportedly inspired by Vanity Fair editor Graydon Carter's seven rooms theory, considered a metaphor for undiscovered places.[4] Montaniel became CEO, Page became the company's chief product officer, and Patel became chief technology officer.[3] Early backers included investment fund BoxGroup, restaurateur Thomas Keller, and the family behind the Nathan's Famous hot dog chain.[5]
In December 2017, the company announced its first institutional funding round and $8M fundraise led by Comcast Ventures.[6]
In April 2018, the company introduced integration with Instagram to use their ‘Reserve’ action button.[7] Followed by integration with Google in October 2018 to offer restaurant reservations via Google Search, Maps and Assistant.[8]
In May 2018, the company partnered with private event management company Tripleseat to integrate private event data with SevenRooms' platform.[9]
In October 2018, the company received investment from Amazon’s Alexa Fund, becoming the first restaurant reservations company to receive investment from the fund.[10]
In March 2019, the Wall Street Journal reported on the challenge SevenRooms faced trying to integrate its system with that of the table-booking service OpenTable.[11]
In June 2020, the company raised $50 million in a series B at an undisclosed valuation, led by Providence Strategic Group.[3]
On March 21, 2018, SevenRooms announced a partnership with Tripadvisor, that enables all non-U.S.-based hospitality operators to accept reservations via TripAdvisor.[12]
In November 2021, the company partnered with the London department store Harrods to deploy its software at 14 Harrods food and beverage outlets.[13]
In 2022, the company received press coverage for its "Fresh Start" policy of giving new hires two weeks of paid vacation before they start, while also mandating that every employee take five consecutive days of vacation twice per year.[2][14]
Services
editSevenRooms' hospitality technology platform is used by restaurants, hotels, and other venues to “take online reservations, manage bookings, and gather guest feedback from guests about their visits”.[13] The profiles store data such as diner preferences and amount spent, to help the businesses customize customer service for future visits.[13] Its platform integrates with restaurants' existing point of sale systems.[13][15]
The company also issues research reports about third-party and direct booking online reservation systems, to help hospitality businesses improve the guest experience.[16]
References
edit- ^ Jargon, Julie (2018-10-02). "How Restaurants Are Using Big Data as a Competitive Tool". Wall Street Journal. ISSN 0099-9660. Retrieved 2023-05-17.
- ^ a b Jones, Stephen. "This company offers new hires 2 weeks of paid leave before they start. It then makes them book 5 consecutive days of vacation twice a year". Business Insider. Retrieved 2023-05-17.
- ^ a b c "SevenRooms raises $50M to double down on reservations, ordering and other tools for hospitality businesses". TechCrunch. 2020-06-25. Retrieved 2023-05-17.
- ^ "Nightlife innovator SevenRooms to remain independent amid rise in M&A". www.bizjournals.com. Retrieved 2023-05-17.
- ^ "N.Y.C. tech company works to solve restaurant pain points". www.bizjournals.com. Retrieved 2023-05-17.
- ^ "SevenRooms Raises $8 Million to Help Restaurants Build Relationships With Guests". INC.
- ^ Ha, Anthony (2018-07-01). "Now you can make reservations and buy movie tickets on Instagram". TechCrunch. Retrieved 2023-05-17.
- ^ Adams, Erika (2018-10-25). "Reservations Services Test Google Integrations for Faster Booking". Skift Table. Retrieved 2023-07-01.
- ^ "Tripleseat and SevenRooms Team Up to Sync Private Events and Online Reservations for Restaurants". The Spoon. 2018-05-09. Retrieved 2023-07-02.
- ^ Green, Dennis. "Amazon has invested in its first restaurant operations startup, and it could reveal the future of Alexa". Business Insider. Retrieved 2023-07-02.
- ^ "Who Controls Diners' Data? OpenTable Moves to Assert Control". Wall Street Journal. 2019-03-15. ISSN 0099-9660. Retrieved 2023-07-02.
- ^ "SevenRooms Teams with TripAdvisor and TableSafe in L.A." Modern Restaurant Management. 2018-03-22. Retrieved 2023-07-02.
- ^ a b c d Dean, Grace. "Why London department store Harrods is partnering with software company SevenRooms to track whether diners are big spenders or late to bookings". Business Insider.
- ^ Liu, Jennifer (2022-03-03). "This company pays new hires to take a vacation before they even start: 'Time is the most valuable thing to all of us'". CNBC.
- ^ Hawley, Kristen (2018-02-06). "SevenRooms Launches Integration With Toast's Point of Sale System". Skift Table. Retrieved 2023-07-02.
- ^ "Deloitte, SevenRooms share data on guest demands". Hotel Management.