Sharqzadegi or Sharghzadegi (Persian: شرقزدگی) is a pejorative Persian term loosely translated as "Eastoxification." The first appearance of the term in printed literature in the English language dates back to 1984, where Martin E. MartyFundamentalisms and Society: Reclaiming the Sciences, the Family, and Education states that sharqhzadeqi is the act of appreciation of Eastern culture.[1][2][3]
^Marty, ed. by Martin E.; Appleby, R. Scott (1996). Fundamentalisms and society : reclaiming the sciences, the family, and education (2. [Dr.] ed.). Chicago [u.a.]: Univ. of Chicago Press. p. 362. ISBN0226508803. {{cite book}}: |first1= has generic name (help)
^Nabavi, Negin, ed. (2003). Intellectual Trends in Twentieth-Century Iran a Critical Survey. Gainesville: University Press of Florida. ISBN081303115X.
^Nanquette, Laetitia (2013). Orientalism versus Occidentalism : literary and cultural imaging between France and Iran since the Islamic Revolution. London: I.B. Tauris. ISBN978-1848859784.