Shijiazhuang Donghua Jinlong Chemical Co., LTD (Chinese: 石家庄东华金龙; pinyin: Shíjiāzhuāng dōng huá jīnlóng) is a Chinese chemical company based in Shijiazhuang, Hebei. Established in 1979,[2] the company's main products include many types of glycine, such as industrial-grade glycine, refined glycine, as well as glycine derivatives.[1][2] It is regarded as a key player in the global glycine market.[3][tone]
| Industry | Chemicals |
|---|---|
| Founded | 1979[1] |
| Headquarters | Shijiazhuang, Hebei, China |
Key people | Zhang Jianfei (Chairman) |
Number of employees | ~1,000[2] |
| Website | glycine |
| Shijiazhuang Donghua Jinlong | |||||||
|---|---|---|---|---|---|---|---|
| Traditional Chinese | 石家莊東華金龍 | ||||||
| Simplified Chinese | 石家庄东华金龙 | ||||||
| |||||||
Social media
editIn October 2023, Donghua Jinlong began posting short promotional videos showcasing their expertise and prominent role in the manufacturing of glycine on the social media platform TikTok.[1] As a result of TikTok's recommendation algorithm,[4] these videos appeared on many users' "for you page", which displays a feed of recommended videos to TikTok users.[5] On March 31st 2024, a TikTok user posted a parody of one of these commercials, using an AI voice imitation of Red Scare podcaster Dasha Nekrasova, with the video receiving over 124,800 plays and 13,500 likes in two days.[6]
Subsequently, Donghua Jinlong became a meme amongst TikTok users, in which they expressed a tongue-in-cheek excitement towards the chemical manufacturer and its industry-specific content online.[7] Many "fan-made" infomercials praising the company and its products have since been posted online.[8][9] As of June 2024 over 200 Donghua Jinlong-related products including t-shirts were listed on Amazon.[10]
References
edit- ^ a b c "Glycine TikTok: What Is Up With Donghua Jinlong?". dailydot.com. 8 April 2024. Retrieved 2024-04-11.
- ^ a b c "About Us – Shijiazhuang Donghua Jinlong Chemical Co., LTD". glycine.com.cn. Retrieved 2024-04-11.
- ^ "Glycine Market Size, Industry Share, Forecast 2032". fortunebusinessinsights.com. Retrieved 2024-04-11.
- ^ "Unlock Donghua Jinlong's food-grade glycine". 7 April 2024.
- ^ "A random Chinese company selling food-grade glycine is Gen Z's newest TikTok obsession". Business Insider.
- ^ "High Quality Industrial Grade Glycine from Donghua Jinlong". 2 April 2024.
- ^ "How a Chinese company making industrial-grade food additives accidentally took over TikTok". The Daily Dot. 8 April 2024.
- ^ "A random Chinese company selling food-grade glycine is Gen Z's newest TikTok obsession". Business Insider.
- ^ "Glycine fiends: how an obscure Chinese company became an overnight sensation". South China Morning Post. 2024-08-31. Retrieved 2024-09-25.
- ^ Chayka, Kyle (2024-06-05). "What Doge Taught Me About the Internet". The New Yorker. ISSN 0028-792X. Retrieved 2024-09-25.