Simple Rules: How to Thrive in a Complex World is a 2015 business strategy book co-authored by Donald N. Sull, a senior lecturer at the MIT Sloan School of Management, and Kathleen M. Eisenhardt, a professor at the Stanford University School of Engineering.
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| Author | |
|---|---|
| Language | English |
| Publisher | Houghton Mifflin Harcourt |
Publication date | 2015 |
| Publication place | United States |
| Pages | 280 |
| ISBN | 9780544409903 |
Content
editSull and Eisenhardt suggest that a limited set of simple rules must be applied to solve specific problems in complex situations.[1][2] This thesis, which emphasizes "short cut strategies",[3] is the best way for businesses to solve problems.[4] The book illustrates this with many case studies,[2] ranging "from medical care to college football to complexity theory."[5]
Critical reception
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A review in the Sydney Morning Herald suggested the book was "neither a silver bullet nor a self-help book. It mentions how the authors acknowledge that companies like Netflix that use simple rules are also guided by large amounts of sophisticated analytics. [2]
References
edit- ^ Hoggard, Liz (May 28, 2015). "The rules: How to do everything...... according to Barack Obama, Alex Ferguson, Leo Tolstoy, Steve Jobs, Tina Fey, Coco Chanel and more..." Irish Independent. Retrieved February 3, 2016.
- ^ a b c Saunders, Stephen (July 7, 2015). "Simple Rules review: How to thrive in a complex world". The Sydney Morning Herald. Retrieved February 3, 2016.
- ^ Rodgers, Shane (June 1, 2015). "Rules of life: how to end each day better than you started it". The Australian. Retrieved February 3, 2016.
- ^ Chen, Angela (April 24, 2015). "'Simple Rules' for Running a Business". The Wall Street Journal. Retrieved February 3, 2016.
- ^ Becher, Jonathan (October 21, 2015). "Simple Rules Can Overcome A Complex World". Forbes. Retrieved February 3, 2016.
External links
edit- Simple Rules : How to Thrive in a Complex World at Houghton Mifflin McCourt.
- Donald Sull: "Simple Rules - How to Thrive in a Complex World" | Talks at Google on YouTube
- Kathleen Eisenhardt:: "Simple Rules: How to Thrive in a Complex World" | Talks at Google on YouTube
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