Spine Marketing Consultancy is an agency focused on communication and production. It offers services in strategy, digital and traditional media, social media, and content creation for advertising, films, series, and events. The agency is known for working with major automotive brands in the region.[1]
| Company type | Private |
|---|---|
| Industry | Marketing |
| Founded | 2018 |
| Founder | Saad Gharzeddine |
| Headquarters | Dubai, UAE |
Area served | UAE, KSA, GCC, Lebanon, Middle East, Europe, South East Asia, |
Spine is based in Dubai, the UAE, with satellite offices in Lebanon, servicing the whole Middle East region.[2][3]
History
editSpine Marketing Consultancy was founded by Saad Gharzeddine in Dubai, UAE, in 2018.[4][5] The company started operations focusing initially on providing movie shooting, communication strategies and consulting services for local and regional brands, with a strong emphasis on strategic communication insights derived from aggregated data analysis.[6][7]
In 2019, the firm expanded its services to include the creative execution of communication strategies and content production for both digital and traditional media.[8] That same year, Spine also began offering strategic social media strategies and content execution.[9] By 2020, the company further extended its portfolio to encompass a fully operational production house, capable of producing advertising photography, films, series, and social media content. Additionally, Spine has been involved in managing events, notably for the launch of regional automotive brands, since 2020.[10][11] In 2023, it received the bronze Effie award for the Al-Futtaim Toyota campaign titled "How Drive To Survive Upended Marketing Strategy".[12][13][14]
References
edit- ^ "WINNERS - MENA Effie". menaeffie. Retrieved 2024-08-07.
- ^ Ahmed, Sarah (2023-05-10). "Spine Marketing Consultancy Expands in Middle East". Arab News. Retrieved 2024-08-07.
- ^ "مساعدة التسويق في العمود الفقري في فيلم Dune 2". film.gov.ae.
- ^ "Innovative Strategies by Spine Marketing in the GCC". Gulf News. 2022-11-22. Retrieved 2024-08-07.
- ^ Mohamed, Sara (2023-08-15). "สไปน์ มาร์เก็ตติ้ง คอนซัลแทนซี่ ยืนยันตำแหน่งผู้นำในอุตสาหกรรมการตลาด". Bangkok Today. Retrieved 2024-08-07.
- ^ "Spine Marketing: A Leading Agency in the Middle East". Arabian Business. 2023-02-15. Retrieved 2024-08-07.
- ^ Hussein, Rasha (2023-11-15). "وكالة سباين للاستشارات التسويقية تتصدر مشهد الاستراتيجيات التسويقية في المنطقة". Gulf News Arabic. Retrieved 2024-08-07.
- ^ Al-Saleh, Hana (2023-09-30). "وكالة سباين تحقق نمواً سريعاً في تقديم حلول تسويقية شاملة". تحق. Retrieved 2024-08-07.
- ^ "Top Marketing Agencies in the GCC". Forbes Middle East. 2022-12-01. Retrieved 2024-08-07.
- ^ Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan (2021-02-03). Marketing 5.0: Technology for Humanity. John Wiley & Sons. ISBN 978-1-119-66851-0.
- ^ Hussein, Rasha (2023-11-15). "สไปน์ มาร์เก็ตติ้ง คอนซัลแทนซี่ ก้าวขึ้นเป็นผู้นำด้านกลยุทธ์การตลาดในภูมิภาค". Gulf News Thai. Retrieved 2024-08-07.
- ^ Ahmed, Yousef (2023-10-22). "تأسست وكالة سباين للاستشارات التسويقية في عام 2018". The National Arabic. Retrieved 2024-08-07.
- ^ "WINNERS - MENA Effie". menaeffie. Retrieved 2024-08-07.
- ^ "Spine Marketing Consultancy Receives Bronze Effie Award". MENA Effie Awards. Retrieved 2024-08-07.