Split Personality (Cassidy album)

Split Personality is the debut studio album by American rapper Cassidy. It was released on March 16, 2004, by Full Surface Records and J Records.

Split Personality
Studio album by
ReleasedMarch 16, 2004
GenreHip hop
Length58:58
Label
Producer
Cassidy chronology
Split Personality
(2004)
I'm a Hustla
(2005)
Singles from Split Personality
  1. "Hotel"
    Released: September 29, 2003[1]
  2. "Get No Better"
    Released: April 12, 2004[2]

Background and recording

edit

Recording sessions for the album began in 2003. The album was broken down into three parts. The first part of the record (credited as "Cassidy") was more pop and radio friendly, with records such as "Get No Better" and the R. Kelly assisted lead single "Hotel". The second part of the record (credited as "The Problem") was targeted directly towards Cassidy's fans, who began to support him following his appearances on various mixtapes, with songs such as "Blood Pressure" and "The Problem". The third and final part of the record (credited to "B. Reese") was more introspective and aimed towards his fans who have supported him since his early days of his rap career with "Husslin'" and "Real Talk".[3]

Singles

edit

The album's lead single, "Hotel" featuring American R&B singer-songwriter R. Kelly, was created during recording sessions at Kelly's Chicago studio "The Chocolate Factory". R. Kelly also appears on the official remix to "Hotel", with guest vocals from American rapper Trina. The song was a hit and reached the top five on the US Billboard Hot 100, as of February 2004. The song was also nominated for a Vibe Award for the "Coolest Collabo" in 2004.[4] The album's second single, "Get No Better", features guest appearances from then label-mate Contemporary R&B singer Mashonda, as well as vocals from label owner and mentor Swizz Beatz. While the song did not do as well on the singles charts as "Hotel", it did reach number 82 on the US Billboard Hot 100. It was followed up by a music video, which features Vida Guerra as the lead female. The songs "Take It" and "Make You Scream Pt.2" were also recorded during the Split Personality sessions but were eventually scrapped and later used only as official promotional singles from the album.[5][6]

Critical response

edit
Professional ratings
Review scores
SourceRating
AllMusic     [7]
Blender     [8]
RapReviews          [9]
Vibe     [10]
USA Today    [11]

AllMusic editor Andy Kellman described the album as "a minor disappointment while simultaneously showing promise". He considered the first third of the album as the disappointing section and the best tracks to be "Hotel", "Can I Talk to You" and "Real Talk".[7] Vibe's Jesús Triviño found that on Split Personality "Cassidy flows with a contagious swagger as cool as John Shaft’s. And, like the ’70s icon, Cassidy has enough street bravado and smooth charisma to be universally appealing [...] Though he trips over a few clichéd bumps, the Philly battle champ delivers—off the dome or not."[10] Steve Jones, writing for USA Today, wrote that Cassidy "makes an impressive debut by showing his versatility on both hardcore and radio-friendly songs [...] Not surprisingly, the beats are first-rate on the inaugural release from Swizz Beatz's Full Surface Records. And Cassidy has the personality to make a lasting impression."[11]

Commercial performance

edit

Split Personality debuted and peaked at number 2 on the US Billboard 200, selling 118,000 copies in its first week. On April 19, 2004, the album was certified Gold by the Recording Industry Association of America (RIAA) for shipments of 500,000 copies in United States.[12] By July 6, 2005, Split Personality had sold over 414,000 copies.[13]

Track listing

edit
Split Personality track listing[14]
No.TitleWriter(s)Producer(s)Length
1."My Interpretation"Felli Fel3:08
2."Hotel" (featuring R. Kelly)Swizz Beatz4:06
3."Lipstick" (featuring Jazze Pha)Swizz Beatz3:45
4."Get No Better" (featuring Mashonda)Swizz Beatz3:54
5."Make U Scream" (featuring Snoop Dogg)Swizz Beatz4:03
6."Tha Problem" (skit)  1:18
7."Tha Problem"Swizz Beatz3:50
8."Pop That Cannon" (featuring Styles P)
Swizz Beatz4:10
9."Blood Pressure"
  • Reese
  • Jason Brown
J. Brown3:32
10."Can I Talk to You" (featuring Jadakiss)V. Flowers4:26
11."Real Talk / Skit" (featuring Swizz Beatz)  1:05
12."Real Talk"Nottz4:36
13."Husslin'"Swizz Beatz3:13
14."I'm Hungry"
Rockwilder3:53
15."Around Tha World"Neo da Matrix4:13
16."Hotel (Vacation Remix)" (featuring R. Kelly and Trina) (Bonus track)
Swizz Beatz5:46
Total length:58:58

Sample credits[14]

Chart positions

edit

Certifications

edit
Certifications for Split Personality
Region Certification Certified units/sales
United States (RIAA)[12] Gold 500,000^

^ Shipments figures based on certification alone.

References

edit
  1. ^ "Going for Adds". Radio & Records. No. 1523. September 26, 2003. p. 18.
  2. ^ "Going for Adds". Radio & Records. No. 1550. April 9, 2004. p. 20.
  3. ^ "VH1.com : Cassidy : Cassidy Says R. Kelly Was Unplanned Guest In His 'Hotel'". www.vh1.com. Archived from the original on April 9, 2004.
  4. ^ "Vibe Awards". Archived from the original on November 10, 2007.
  5. ^ http://www.juno.co.uk/ppps/products/155108-01.htm[dead link]
  6. ^ "Cassidy Take It". Archived from the original on December 19, 2021 – via YouTube.
  7. ^ a b AllMusic review
  8. ^ Ryan, Chris (May 2004). "Cassidy: Split Personality". Blender. p. 119.
  9. ^ "RapReviews.com Feature for March 16, 2004 – Cassidy's "Split Personality"". rapreviews.com.
  10. ^ a b Triviño, Jesús (March 11, 2004). "Cassidy – Split Personality (J)". Vibe. Archived from the original on November 30, 2004. Retrieved September 24, 2024.
  11. ^ a b Jones, Steve. "Cassidy raps; Van Hunt riffs". USA Today. Archived from the original on October 25, 2012.
  12. ^ a b "American album certifications – Cassidy – Split Personality". Recording Industry Association of America. Retrieved September 27, 2024.
  13. ^ "Strait's 'Somewhere' Heads Right To No. 1". Billboard. July 6, 2005. Retrieved March 1, 2012.
  14. ^ a b Split Personality (booklet). Full Surface, J. 2004.
  15. ^ "Albums : Top 100". Jam!. April 1, 2004. Archived from the original on December 10, 2004. Retrieved April 12, 2023.
  16. ^ "R&B : Top 50". Jam!. April 15, 2004. Archived from the original on April 22, 2004. Retrieved January 29, 2023.
  17. ^ "Cassidy Chart History (Billboard 200)". Billboard. Retrieved September 15, 2020.
  18. ^ "Cassidy Chart History (Top R&B/Hip-Hop Albums)". Billboard. Retrieved September 15, 2020.
  19. ^ "Top Billboard 200 Albums – Year-End 2004". Billboard. Retrieved September 15, 2020.
  20. ^ "Top R&B/Hip-Hop Albums – Year-End 2004". Billboard. Retrieved September 15, 2020.