Squiggles is a brand of chocolate biscuit manufactured by Griffin's Foods in New Zealand.[1] In Australia, Squiggles, just like other Griffin's products, are sold as home brands and do not use the "Squiggles" name.[1]
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| Owner | Griffin's Foods |
|---|---|
| Produced by | Griffin's Foods |
| Country | New Zealand |
History
editIn 2015 Griffin's partnered with Tip Top to make a limited edition Jelly Tip flavoured biscuit.[2][3] The following year they partnered again and created a Goody Goody Gum Drops biscuit.[2] Goody Goody Gum Drops is bubble gum flavoured ice cream from New Zealand which is laced with gum drops.[4] In 2017 three new flavours were created: Banana Blast, Chocolate Overload and Strawberry Fizz.[5]
In the 1980s the first Squiggles flavour was created — Candy Squiggles.[6] It was discontinued in 2019, which caused public outcry. They were later brought back to shelves in 2023, with Griffin's saying that they listened to New Zealand.[7][8][9][6][10]
In 2019 Griffin's trademarked the physical shape and appearance of Squiggles biscuits. Because the biscuit shape is a non-conventional trademark (i.e. not a brand word or logo), Griffin's had to prove that consumers associate the shape of the biscuits with the company Griffin's, not the Squiggles brand.[11]
In February 2024 a Pineapple Lump flavoured squiggle was released.[12]
Flavours
edit- Squiggles Banana Blast[5]
- Squiggles Candy[9]
- Squiggles Chocolate Overload[5]
- Squiggles Goody Goody Gum Drops[2]
- Squiggles Hokey Pokey[9]
- Squiggles Jelly Tip[2]
- Squiggles Pineapple Chunks[12]
References
edit- ^ a b Mcilraith, Brianna (2 June 2023). "Are Toffee Pops and Squiggles half-price in Australian supermarkets?". Stuff. Retrieved 24 February 2024.
- ^ a b c d Walters, Laura (9 April 2016). "Choc Bar Mallow Puffs and Goody Goody Gum Drops Squiggles hit shelves on Monday". Stuff. Retrieved 24 February 2024.
- ^ Hits, The. "Jelly and Ice Cream flavoured Squiggles are now in New Zealand and they're delicious". The Hits. Retrieved 24 February 2024.
- ^ McClure, Tess (28 October 2022). "Iconic New Zealand ice-cream flavour Goody Goody Gum Drops to be removed from shelves". The Guardian. ISSN 0261-3077. Retrieved 24 February 2024.
- ^ a b c d "Squiggles gets 'Xtreme'". Newshub. 3 July 2017. Retrieved 24 February 2024.
- ^ a b "The Return Of Candy Squiggles". Supermarket News. 27 March 2023. Retrieved 24 February 2024.
- ^ "Candy squiggles make an iconic return". Newshub. 13 March 2023. Retrieved 24 February 2024.
- ^ Clark, Poppy (29 October 2023). "The great biscuit scandals of Aotearoa". Stuff. Retrieved 24 February 2024.
- ^ a b c d "Candy Squiggles are back after half a decade and omg we should so have a shared lunch". theedge.co.nz. Retrieved 24 February 2024.
- ^ "An original returns: Iconic Kiwi favourite Griffin's biscuit Candy Squiggles makes comeback". The New Zealand Herald. 13 March 2023. Retrieved 24 February 2024.
- ^ Griffiths, AJ Park-Amanda; Nelson, Gillian (11 March 2020). "A win for non-traditional trade marks: Griffin's successfully registers two biscuit shape marks". Lexology. Retrieved 24 February 2024.
- ^ a b "Squiggles has a new flavour inspired by an iconic Kiwi lolly and we just smashed a whole pack". theedge.co.nz. Retrieved 18 March 2024.
- ^ a b Chapman, Madeleine (26 April 2020). "All 142 biscuit flavours in New Zealand ranked from worst to best". The Spinoff. Retrieved 24 February 2024.