Steve Rivkin (January 13, 1947 – November 16, 2016) was an American marketing and communications consultant, author and speaker. He founded Rivkin & Associates LLC in 1989.[1]
Steve Rivkin | |
|---|---|
 | |
| Born | January 13, 1947. |
| Died | November 16, 2016 (aged 69) |
| Occupation(s) | Marketing & Communications Consultant, Author |
Biography
editThe son of a pharmacist, Rivkin came from a medical family that included a general practitioner, a thoracic surgeon, an ob-gyn, a radiologist, and an infertility specialist. He consulted with healthcare organizations and more than 100 community hospitals on marketing and public affairs issues,[2] working with a partner Fraser P. Seitel, author of The Practice of Public Relations.
In 2006, Rivkin was appointed Senior Fellow in Health Communications & Marketing Strategy for the Estes Park Institute,[3] a national healthcare educational organization. He served on the board of directors of the Estes Park Institute and Volunteers in Medicine.[4][5] In 2015 he was named CEO of the Estes Park Institute.
Another of his specialized practice areas was in naming. His firm created new names for companies and brands.[6] The 2004 book he co-authored, The Making of a Name, was described by Library Journal as "an authoritative and fascinating book on names and naming that will be used by entrepreneurs, students, inventors, marketers, and wordsmiths at all levels."[7]
Prior to forming his own firm, Rivkin spent 14 years working with Jack Trout and Al Ries at Trout & Ries Inc., a marketing strategy firm known for its work in positioning[8] He left Trout & Ries as executive vice president.
Rivkin was a frequent speaker on marketing and communications topics, at company seminars, industry conferences, and a contributor to business and trade publications.[9][10][11][12]
Bibliography
editRivkin is the co-author of six books on business and marketing strategy.
- Differentiate or Die, by Jack Trout and Steve Rivkin, 2nd edition, 2008, John Wiley & Sons.
- The Making of a Name, by Steve Rivkin and Fraser Sutherland, Oxford University Press, 2004.
- IdeaWise, by Steve Rivkin and Fraser Seitel, John Wiley & Sons, 2002.
- The Power of Simplicity, by Jack Trout and Steve Rivkin, McGraw-Hill, 1998.
- The New Positioning, by Jack Trout and Steve Rivkin, McGraw-Hill, 1996.
- Repositioning: Marketing in an Era of Competition, Change and Crisis, by Jack Trout and Steve Rivkin, McGraw-Hill, 2010.
References
edit- ^ "Steve RIVKIN's Obituary on The Record". The Record. Retrieved 4 August 2017.
- ^ "Hospital Crisis". www.hospitalcrisis.net. Retrieved 4 August 2017.
- ^ "Estes Park Institute Renowned Fellows". estespark.org. Retrieved 4 August 2017.
- ^ "Volunteers In Medicine News Releases". volunteersinmedicine.org. Archived from the original on 28 July 2011. Retrieved 4 August 2017.
- ^ "Staff and Board - Volunteers In Medicine". volunteersinmedicine.org. Retrieved 4 August 2017.
- ^ "Naming Practice". creatingnewnames.com. Retrieved 4 August 2017.
- ^ Library Journal, New York: January 2005, Vol. 130, Issue 1, page 126.
- ^ "Product Positioning". www.quickmba.com. Retrieved 4 August 2017.
- ^ "Rivkin&Associates :: Strategic Marketing&Communications". www.rivkin.net. Retrieved 4 August 2017.
- ^ "The Indispensable "5 C's" of Effective Communication in the Era of Obamacare". www.beckershospitalreview.com. Retrieved 4 August 2017.
- ^ "The Name Game". www.pragmaticmarketing.com. Retrieved 4 August 2017.
- ^ Rivkin, Steve (9 February 2015). "Brands and branding". Retrieved 4 August 2017 – via Business Standard.