Stevenage woman is a stereotypical voter identified in the United Kingdom, similar to Workington man or Worcester woman.[1] It profiles a suburban mother in her early 40s who is disillusioned with politics.[2] Identified with the Hertfordshire new town of Stevenage, Stevenage woman has been described as an important swing voter for the Labour Party in the 2024 general election.[3] Such voters are identified as typically struggling with stagnant wages and the cost-of-living crisis.[4]
In April 2023, a report from Labour Together mentioned the term Stevenage woman.[5] They may have voted for Boris Johnson in the 2019 general election, but since then has leaned towards Labour.[6][7] Sky News has reported the Stevenage women were concerned about the cost of living crisis in the runup to the 2024 United Kingdom budget.[8]
Other female voters identified include Nuneaton woman and Whitby woman.[9][10]
In the 2024 United Kingdom general election, Stevenage woman as the Stevenage constituency swung from Conservative to Labour.[11]
See also
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References
edit- ^ Zeffman, Henry. "Labour is urged to woo women of Stevenage". The Times. ISSN 0140-0460. Retrieved 3 April 2023.
- ^ "What is the 'Stevenage Woman' stereotype? The voters who could be key for Labour". ITV News. 3 April 2023.
- ^ Williams, Josh. "Stevenage Woman will decide the next election — and she's leaning Labour". The Times. ISSN 0140-0460. Retrieved 3 April 2023.
- ^ Savage, Michael (1 April 2023). "'Stevenage Woman' vital to Labour success at next election, analysts say". The Observer. ISSN 0029-7712. Retrieved 3 April 2023.
- ^ Jones, Morgan (3 April 2023). "New report urges Starmer to court the vote of "Stevenage woman"". LabourList. Retrieved 3 April 2023.
- ^ "'Stevenage woman' key to Labour success, says Starmer-backing think tank". www.shropshirestar.com. 2 April 2023. Retrieved 3 April 2023.
- ^ "Keir Starmer says he was 'ruthless' over Jeremy Corbyn ban". The Independent. 2 April 2023. Retrieved 3 April 2023.
- ^ "Budget 2024: What does 'Stevenage Woman' want on Wednesday?". Sky News. Retrieved 3 March 2024.
- ^ "Nuneaton Woman: The voters Labour need to woo". BBC News. 21 April 2024. Retrieved 22 April 2024.
- ^ "Battleground Yorkshire: How 'Whitby Woman' could deny Labour a majority". The Yorkshire Post. 16 March 2024.
- ^ "Stevenage - General election results 2024". BBC News. Retrieved 28 August 2024.