Still Here is an American fashion brand founded by Sonia and Maurice Mosseri, based in New York City that designs and sells clothing. The company is known for its vintage-inspired denim jeans.[1] The brand was first popularized by celebrities Hailey Bieber, Emma Chamberlain and Chiara Ferragni.[2]
| Company type | Private |
|---|---|
| Industry | fashion |
| Founded | 2018 |
| Founder | Sonia Mosseri Maurice Mosseri |
| Headquarters | |
| Products | denim jeans |
| Website | https://www.stillhere.nyc/ |
Overview
editThe brand was founded in 2018 by husband and wife team, Sonia and Maurice Mosseri, childhood friends from Brooklyn, New York.[3][4][5] Inspired by the fades, rips and patches of her father's childhood jeans, Sonia launched Still Here on Instagram in 2018 with a small line of hand-painted denim.[6][7]
The vintage style silhouette and hand-painted detail attracted the attention of major luxury department store Barneys New York. Still Here's first season launched with Barneys in 2019 and soon after expanded Internationally with Net-A-Porter.[8]
In mid-2022, Still Here opened their first brick-and-mortar retail location in New York City's Nolita neighborhood.[9][10] In April 2022, the company launched a sustainability initiative in the form of Still Here Café. Waste from their denim production process is recycled into a fertilizer, which is then used to grow coffee trees in Guatemala. The beans harvested from this process are roasted in small batches and served in their retail store location.[11][12][13] The jeans are hand finished in Los Angeles.[14][15]
References
edit- ^ "Your Complete Guide to the Best Jeans Brands Ever". Glamour. 2021-09-02. Retrieved 2023-01-27.
- ^ Avila, Arielle (2023-01-26). "The 12 Very Best Cashmere Sweaters". The Strategist. Retrieved 2023-01-27.
- ^ Sara Holzman (2022-11-01). "Spring 2023 Trends to Know and Shop". Marie Claire Magazine. Retrieved 2023-01-27.
- ^ GEORGE-PARKIN, HILARY (2022-10-05). "Fashion's great inventory pullback". Vogue. Retrieved 2023-01-27.
- ^ "Three Looks with Sonia Mosseri". DORÉ. Retrieved 2023-01-27.
- ^ "About Still Here - Q&A with owner Sonia Mosseri". ARTISAN DELUXE. Retrieved 2023-01-27.
- ^ Feitelberg, Rosemary (2019-09-26). "Still Here Looks to Build International Base With Net-a-porter". WWD. Retrieved 2023-01-27.
- ^ Dara Prant (2020-05-14). "Ask a Designer: How Do I Shop for Vintage Jeans?". Yahoo. Retrieved 2023-01-27.
- ^ Stern, Claire; LeBlanc, Kevin; Chase, Gabrielle (2022-04-30). "KENZO's New Limited-Edition Capsule Collection Is a Poppy-Filled Dream". ELLE. Retrieved 2023-01-27.
- ^ "6 marcas de jeans sostenibles que están cambiando el juego de la mezclilla - Teknomers Noticias" (in Spanish). 2022-04-25. Retrieved 2023-01-27.
- ^ "Meet Still Here, the Denim Brand Growing Coffee Beans Using Cotton Waste". Hypebae. Retrieved 2023-01-27.
- ^ Fox-Suliaman, Jasmine. "What Exactly Is a Sustainable Fabric? 8 Experts Spill the Tea". Who What Wear UK. Retrieved 2023-01-27.
- ^ "Business". WWD. Retrieved 2023-01-27.
- ^ Goosby, Kia (2019-10-28). "26 New-ish Clothing Brands That Should Definitely Be on Your Radar". Cosmopolitan. Retrieved 2023-01-27.
- ^ "Designer Sonia Beyda Mosseri on Her New Denim Line, Still Here - Coveteur: Inside Closets, Fashion, Beauty, Health, and Travel". coveteur.com. Retrieved 2023-01-27.