The Sway House, also known as Sway LA or simply Sway, was a TikTok content house, consisting of internet personalities who resided together to produce content.[1]
| Formation | January 4, 2020 |
|---|---|
| Founders | Michael Gruen Josh Richards Bryce Hall |
| Dissolved | February 2021 |
| Purpose | Entertainment |
| Location | |
| Origins | TikTok |
Parent organization | TalentX Entertainment |
Formed in January 2020, it was noted for its rivalry with The Hype House, another content house.[2][3] The group officially disbanded in February 2021.[4]
History
editSway was created on January 4, 2020 by Michael Gruen via his company TalentX Entertainment,[5] with founding members of the group Josh Richards and Bryce Hall.[2] The group originally resided and produced their content in a rented 7,800-square-foot mansion in Bel Air, Los Angeles.[1]
Cosmopolitan described the house as "eye-roll-inducing",[1] while Business Insider noted it as resembling a fraternity group engaging in controversies and feuds, and having supporters akin to those of boy bands from the 1990s.[6]
Often referred to as "the One Direction of TikTok",[7][8] the group consisted of nine members – Richards, Hall, Jaden Hossler, Griffin Johnson, Kio Cyr, Anthony Reeves, Quinton Griggs, Blake Gray and Noah Beck.[9]
In May 2020, Hall and Hossler, were arrested on drug-related charges.[1] This incident created instability in the group as it disrupted a business deal for its members.[4] Later, Richards and Hall released a single titled "Still Softish" as a diss track in response to a public feud they had with Hype House member Chase Hudson.[1][4][10]
Later in the year, Richards announced he was taking a hiatus from the group due to difficulties adapting to the lifestyle in Los Angeles.[1] Shortly after, Hossler left the group to focus on his music career under the stage name "JXDN".[2][11] Following the exit of Hossler and Richards, the group split into smaller groups, with Griggs and Johnson forming Sway Gaming,[12] and Hall, Gray and Beck remaining as the core Sway group.[4] The three members later moved into a 8,500-square-foot rented mansion for their content production.[13] In August 2020, the city council of Los Angeles disabled the electricity for their house, citing "irresponsible highly-infectious disease spreading", as Hall had hosted a party there a few days prior during the COVID-19 pandemic.[14]
In February 2021, Gruen confirmed to People that Sway House was officially dissolved,[15][16][1] stating: "if you view Sway as a content collective that lives together and is with each other every day, then yes, it’s over."[17] Despite disbanding in February 2021, Johnson revealed the group had separated as early as December 2020.[18] Several members of the group continued to work with each other for other projects of Sway, such as Sway Fitness, a workout supplement brand,[19] The Sway Life, a reality television show that premiered on March 29, 2021 on Facebook,[20] and Sway Stories, a game developed by Playco.[21]
Members
edit- Josh Richards (born January 31, 2002) – founding member[2][1][15]
- Bryce Hall (born August 14, 1999) – founding member
- Jaden Hossler (born February 8, 2001)
- Griffin Johnson (born January 13, 1999)
- Kio Cyr (born September 5, 2000)
- Anthony Reeves (born November 7, 2001)
- Quinton Griggs (born September 8, 2003)
- Blake Gray (born January 9, 2001)[22]
- Noah Beck (born May 4, 2001)
References
edit- ^ a b c d e f g h Bonner, Mehera (2021-08-10). "Hello, Fellow Olds: What Is (Was?!) the TikTok Sway House and Whomst Is Even in It?". Cosmopolitan. Retrieved 2024-09-07.
- ^ a b c d "TikTok's Sway House: Who were the members and who lived there?". Capital FM. Retrieved 2024-09-07.
- ^ Stivale, Shelby (2020-12-10). "TikTok's Hype House Sway House: Breakdown Of All Drama Feud Fight". J-14. Retrieved 2024-09-07.
- ^ a b c d Youshaei, Jon. "The Business of Bryce Hall: His Next Chapter Beyond TikTok". Forbes. Retrieved 2024-09-07.
- ^ Ward, Tom. "The Sway House Is On Fire". Forbes. Retrieved 2024-09-07.
- ^ Lustig, Hanna. "The face of one of TikTok's buzziest collab houses took an abrupt hiatus amid a meteoric rise. Now he's ready to explain why". Business Insider. Retrieved 2024-09-07.
- ^ Lorenz, Taylor (June 8, 2020). "How the Sway House Made Enemies of Their Neighbors". NY Times.
- ^ Abrams, Margaret (2020-08-03). "TikTok's Sway House stars move to rival app Triller". Evening Standard. Retrieved 2024-09-07.
- ^ "Catch Up On All the Sway House Stars' Relationships Statuses". Seventeen. 2021-04-08. Retrieved 2024-09-07.
- ^ Team, Centennial (2020-07-06). "TikTok's Sway House Rebrands, Reveals New Members". Centennial World: Internet Culture, Creators & News. Retrieved 2024-09-07.
- ^ Macias, Ernesto (2020-09-02). "Sway House Demands Your Attention, for Better or Worse". Interview Magazine. Retrieved 2024-09-07.
- ^ "What happened to Sway House? Members reveal why it's dead". Dexerto. 2021-02-07. Retrieved 2024-09-07.
- ^ "The TikTok Party House Next Door". Bloomberg.com. 2020-10-09. Retrieved 2024-09-07.
- ^ Haylock, Zoe (2020-08-28). "TikTokers Bryce Hall and Blake Gray Hit With Misdemeanor for Massive Parties". Vulture. Retrieved 2024-09-07.
- ^ a b Guglielmi, Jodi (February 8, 2021). "TikTok's Sway House Is Officially Over — But Its Message 'Will Never Die'". People. Retrieved 2024-09-07.
- ^ Stivale, Shelby (2021-09-02). "Sway House Is 'Over,' TikTok Stars React to News". J-14. Retrieved 2024-09-07.
- ^ Stivale, Shelby (2022-01-11). "Hype House vs. Sway House: Every Feud Between the TikTok Houses". J-14. Retrieved 2024-09-07.
- ^ Song, Sandra (February 9, 2021). "R.I.P. Sway House". Paper Mag.
- ^ Weiss, Geoff (2022-02-24). "GNC is getting into business with TikTok collective Sway House". Tubefilter. Retrieved 2024-09-07.
- ^ "Sway House reveals first look at their new reality show 'Sway Life'". Dexerto. 2021-03-28. Retrieved 2024-09-07.
- ^ "The Sway House has released a game and people are absolutely baffled". Dexerto. 2021-09-25. Retrieved 2024-09-07.
- ^ "Here's Everything You Need to Know About Blake Gray". Seventeen. 2020-07-20. Retrieved 2024-09-07.