Swiped: Hooking Up in the Digital Age

Swiped: Hooking Up in the Digital Age is an American documentary film that premiered on September 10, 2018 on HBO. Directed by journalist Nancy Jo Sales, the film explores dating, relationships, and hookup culture amongst young people in the era of online dating apps.[1][2][3]

Swiped: Hooking Up in the Digital Age
Poster
Directed byNancy Jo Sales
Written byNancy Jo Sales
Produced byCarly Hugo
Matt Parker
Nancy Jo Sales
Production
companies
Consolidated Documentary Studios
HBO Documentary Films
Distributed byHBO
Release date
  • 10 September 2018 (2018-09-10)
Running time
87 min
CountryUnited States
Languageen

The documentary is an extension of a 2015 article Sales did for Vanity Fair on online dating titled "Tinder and the Dawn of the Dating Apocalypse",[4] which went viral and attracted criticism from Tinder itself.[5]

Synopsis

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Sales follows six young people of diverse backgrounds ranging in age from 18 to 29 in four regions across America[6]—New York City, Southern California, Austin, and the Midwest—and asks them about their experiences of online dating and what they think about the current state of dating culture. The subjects' experiences range from positive to negative, the latter in particular highlighted with the dangers of nude photos and revenge porn.[7]

Sales also talks to academics and experts about the social ramifications of young people's access to seemingly unlimited choices in partners and dating. The documentary includes interviews with the creators of popular dating apps, including Jonathan Badeen, co-founder of Tinder; Whitney Wolfe Herd, founder and CEO of Bumble; Justin McLeod, founder and CEO of Hinge; and Mandy Ginsberg, CEO of Match Group, which owns Tinder, OkCupid and other dating sites.[6]

Reception

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In a review for The Guardian, Joel Golby wrote, "At times, Swiped feels as if it is trying to paint too broad a picture of dating in 2018: some of the 'expert voices' explaining normal behaviour sound like a documentary from 1998 where an awkward man in a jumper slowly explains that you have to 'log on' to 'surf the world wide web'. It is doomed to age fairly rapidly as a result. But as a snapshot of dating right this very second, it is a capable one".[8]

Writing for Vogue, Bridget Read said a highlight of the film was its findings about "the 'gameification' of dating, via technological features like speed and ease of use, notifications, rewards, and add-ons"[7] Read also opined the documentary needed more generational context and insight into the oversight of tech companies and apps.[7]

Writing for Salon, TV critic Melanie McFarland called Swiped "illuminating, fascinating, depressing and horrifying."[9]

In Business Insider, Nathan McAlone wrote that "[t]he first thing that jumps out about 'Swiped' is how gifted an interviewer Sales is. Much of the doc revolves around interviews with 18 to 25-year-olds who talk about their experiences using various dating apps. Sales said she wanted broad representation of diverse voices and she certainly succeeds. The interviews veer from sweet to sad to mildly sociopathic–but their defining quality is candor, which is a testament to Sales' technique."[10]

Writing for Marie Claire, Cady Drell said that "[Swiped's] most lasting message was sort of about corporate responsibility. As in: Do the corporations who get us onto dating apps have a responsibility to make them safe and conducive to healthy relationships? Sales argues that they do... The second point from Swiped that rings true–and it's tied into the conversation about capitalism–is that women put an inordinate amount of work into the mechanics of dating, relative to men."[11]

"'Swiped' is a very good film with a very simple message: the technology may have changed and convoluted things, but the learning curve of romance is about the same: it's complicated," wrote Omar Gallaga in Book and Film.[12]

References

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  1. ^ Lowry, Brian (10 September 2018). "'Swiped' matches digital hookups with unforeseen consequences". CNN. Archived from the original on 10 September 2018. Retrieved 11 September 2018.
  2. ^ Martin, Michel (9 September 2018). "A Documentary Swipes Left On Dating Apps". NPR. Archived from the original on 10 September 2018. Retrieved 11 September 2018.
  3. ^ Anderson, John (6 September 2018). "'Swiped: Hooking Up in the Digital Age' Review: Ghosting Sanity". Wall Street Journal. Archived from the original on 10 September 2018. Retrieved 11 September 2018.
  4. ^ Sales, Nancy Jo (6 August 2015). "Tinder and the Dawn of the Dating Apocalypse". Vanity Fair. Archived from the original on 5 March 2022. Retrieved 25 March 2022.
  5. ^ Greenberg, Julia (11 August 2015). "Tinder Completely Freaked Out On Twitter". Wired. ISSN 1059-1028. Archived from the original on 14 August 2021. Retrieved 25 March 2022.
  6. ^ a b "Swiped: Hooking Up in the Digital Age - About". HBO. Archived from the original on 24 March 2022. Retrieved 24 March 2022.
  7. ^ a b c Read, Bridget (7 September 2018). "Swiped Tells Us We're Screwed, But Do We Have to Be?". Vogue. Archived from the original on 25 March 2022. Retrieved 25 March 2022.
  8. ^ Golby, Joel (8 December 2018). "Does Swiped: Hooking Up in the Digital Age reflect the death of romance?". The Guardian. Archived from the original on 24 March 2022. Retrieved 24 March 2022.
  9. ^ McFarland, Melanie (2018-09-10). "Dangers of dating in the Tinder age: "If you called someone you'd probably get labeled a psychopath"". Salon. Archived from the original on 2024-04-16. Retrieved 2024-08-31.
  10. ^ McAlone, Nathan (September 11, 2018). "The journalist who provoked the wrath of Tinder is back with an HBO documentary that shows the bleak reality of dating apps". Business Insider. Retrieved 2024-08-31.
  11. ^ Drell, Cady (2018-09-11). "'Swiped' Thinks Silicon Valley Needs to Fix the Dating Mess It Created". Marie Claire Magazine. Archived from the original on 2024-05-23. Retrieved 2024-08-31.
  12. ^ Gallaga, Omar (2018-09-18). "Won't You Be My Swolemate?". Book and Film Globe. Retrieved 2024-08-31.
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