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Swish Beverages (stylized as SWISH) is an American wine brand produced in California. It was launched with the release of White Girl Rosé in 2015.
 | |
| Company type | Private |
|---|---|
| Industry | Wine |
| Founded | 2015 |
| Founder | Josh Ostrovsky Tanner Cohen David Oliver Cohen Alexander Ferzan |
| Headquarters | New York, NY |
Area served | USA |
| Owner | Anheuser-Busch InBev |
| Website | www |
History
editFounding
editSwish Beverages was formed by social media personality Josh Ostrovsky (aka "The Fat Jewish"), David Oliver Cohen, Tanner Cohen (the brothers behind the White Girl Problems book series), and Alexander Ferzan.[1] In June 2015, they launched White Girl Rosé, a blend of Sauvignon Blanc and White Zinfandel.[2] As of 2019, Swish products are available for sale in 27 U.S. states.[3]
Babe
editOn June 12, 2016, Swish released Babe Rosé, a canned sparkling rosé.[4] In 2018, Babe Grigio with Bubbles, and Babe Red with Bubbles were released.[5] Diplo is a notable investor in the brand.[5]
Anheuser-Busch InBev acquisition
editIn June 2019, it was announced that Anheuser-Busch InBev had acquired Swish Beverages after first acquiring a minority stake in 2018, marking the brewer's largest wine investment to date.[6]
Product list
edit| Name | ABV (US) | Notes |
|---|---|---|
| Babe Rosé With Bubbles | 12% | Canned bubbly rosé |
| Babe Red With Bubbles | 12% | Canned bubbly red wine |
| Babe Grigio With Bubbles | 12% | Canned bubbly Pinot Grigio |
| White Girl Rosé | 12% | Sauvignon Blanc and White Zinfandel blend |
| Family Time Is Hard | 12% | Pinot Grigio |
| Winter is the Worst | 12% | Red wine |
References
edit- ^ Tim Jonze, "Think pink! How rosé became the booze of choice for millennials," The Guardian, July 18, 2017.
- ^ Kerry Pieri, "White Girl Rose Makes Its Debut," Harper's Bazaar, June 9, 2015.
- ^ "Anheuser-Busch Buys Wine Company Co-Founded by 'The Fat Jew'". Brewbound.com. 28 June 2019. Retrieved 30 July 2019.
- ^ Sam Reed, "White Girl Rose Is Now Available In Can Form," The Hollywood Reporter, June 10, 2016.
- ^ a b Price, Leslie (2017-09-12). "Two Years Later, White Girl Rosé Is Still Here. Because Instagram". VinePair. Retrieved 2023-05-07.
- ^ "The Fat Jewish's Babe Wine has been bought by the owner of Budweiser". CNN.com. 28 June 2019. Retrieved 30 July 2019.