Syagnik “Sy” Banerjee is an American (of Indian origin) scholar, author, and professor affiliated with the University of Michigan-Flint. He is known for publishing literature on the subjects of digital marketing, data sciences, and public policy. He co-authored the book M-Powering Marketing in a Mobile World.[1]
Syagnik Banerjee | |
|---|---|
 | |
| Nationality | Indian & American |
| Occupation(s) | Scholar, author, professor |
| Academic background | |
| Education | Presidency University, Kolkata (BSc)
International Management Institute- New Delhi(MBA) University of Rhode Island (PhD) |
| Academic work | |
| Main interests | Marketing, data science, public policy |
Education
editBanerjee graduated from Presidency University, Kolkata with a bachelor's degree in economics in 1997. He earned an MBA in marketing from International Management Institute in 1999 and a PhD in marketing from the University of Rhode Island.[2][3]
Career
editBefore pursuing a career in academia, Banerjee worked in several jobs for companies such as Eveready Industries, Venture Infotech Group, and Bharti Telecom Group.[4]
In 2006, Banerjee was named a fellow of the AMA-Seth Doctoral Consortium. Banerjee joined the faculty of the University of Michigan-Flint in 2008 as an assistant professor. Banerjee also taught a course at Northwestern University, developing and teaching the first academic course on mobile marketing at Northwestern.[3][2]
He also became an associate professor at the University of Michigan-Flint in 2014 and a professor of marketing in 2020.[5] As of 2022, he is an affiliate professor at the University of Michigan's Michigan Institute for Data Science (MIDAS).[6]
Banerjee also participated in the OakGov Challenge in 2010, winning third place for his web application OMG Campus.[7]
Banerjee is also an associate editor for the Journal of Consumer Marketing and a member of the editorial board for the European Journal of Marketing and the Journal of Research in Interactive Marketing.[2]
Banerjee co-authored the 2017 book M-Powering Marketing in a Mobile World with Ruby Roy Dholakia and Nikhilesh Dholakia.[1] Banerjee also contributed a chapter titled “India: The Awakening of M-Commerce” to the book M-Commerce: Global Experiences and Perspectives.[8]
Publications
edit- Banerjee, S., Dholakia, R. R., Dholakia, N. (2017). M-Powering Marketing in a Mobile World. United States: Business Expert Press. ISBN 9781631570049
References
edit- ^ a b Banerjee, Syagnik; Dholakia, Ruby Roy; Dholakia, Nikhilesh (2017-11-21). M-Powering Marketing in a Mobile World. Business Expert Press. ISBN 978-1-63157-004-9.
- ^ a b c "UM-Flint". directory.umflint.edu. Retrieved 2022-12-30.
- ^ a b Stukent (2014-11-25). "Professor of the Month: Syagnik Banerjee". Stukent. Retrieved 2022-12-30.
- ^ "About the Authors". igi-global.com. 2006. Retrieved 2022-12-30.
- ^ "PROMOTION RECOMMENDATION" (PDF). umich.edu. 2020-05-21. Retrieved 2022-12-30.
- ^ "Syagnik Banerjee". MIDAS. Retrieved 2022-12-30.
- ^ "Smartphone App to Make UM-Flint Campus Life a Little Easier". UM-Flint NOW. 2010-10-08. Retrieved 2022-12-30.
- ^ Nikhilesh, Dholakia; Morten, Rask; Roy, Dholakia, Ruby (2006-03-31). M-Commerce: Global Experiences and Perspectives: Global Experiences and Perspectives. Idea Group Inc (IGI). ISBN 978-1-59140-317-3.
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