TA3 Inc. (doing business as TA3 Swim) is an American swimwear company founded in Los Angeles, California, in 2019 by fashion designer Leila Shams.[1] The company is known for its body-sculpting swimwear, including corset-inspired swimwear and ready-to-wear apparel.[2][3] TA3 Swim's designs have been worn by Beyonce, Billie Eilish, Remi Bader, Bebe Rexha, January Jones, Ashley Graham, and Drew Barrymore.[4][5][6][7]
| TA3 Swim | |
| Company type | Private |
| Industry | Fashion |
| Founded | 2019 |
| Founder | Leila Shams |
| Headquarters | Los Angeles, California, USA |
Key people |
|
| Products | Corset-inspired swimsuits, body-sculpting swimwear, apparel |
| Website | ta3swim |
History
editTA3 Inc. was founded in 2019 by Leila Shams, who had experience in fashion industry.[8] In 2021, Shams appeared in season 13 of Shark Tank, seeking an investment of $500,000 in exchange for a 10% equity stake in TA3 but did not receive investment.[9][5] In February 2022 the company began using personalized virtual fitting room for each shopper.[10] As of January 2023, TA3 had an annual revenue of $20 million.[9]
Products
editTA3's produces corset-inspired swimsuits and apparel with a focus on shaping the waist, supporting the bust, and flattening the stomach.[1][11] The fabric of the swimwear is a lightweight activewear compression material with a corseted design at the back.[2]
Operations
editThe company operates primarily as a direct-to-consumer business, primarily using social media platforms to promote the brand and sell its products through its official website.[12][3] TA3 holds one utility patent and two design patents for its swimwear. The brand also holds several trademarks, including "Snatchtastic" and "Mega Sculpting Fashion" and "Super Power Suit". The company exports its products to several countries, including the United States, Canada, the United Kingdom, and Australia. It is headquartered in Los Angeles, California.[1] Leila Shams serves as the company's CEO, and her husband, Brent Dougherty, holds the position of president.[9]
References
edit- ^ a b c TSC_Admin (2023-01-23). "Leila Shams Is Changing The Way Women Feel About Swimsuits". The Suite Collective. Retrieved 2024-10-12.
- ^ a b Crozier, Sally Kaplan, Olivia Rose Rushing, Samantha. "We asked 4 people to test the waist-cinching powers of TA3's viral swimsuits". Business Insider. Retrieved 2024-10-12.
{{cite web}}: CS1 maint: multiple names: authors list (link) - ^ a b "Editors and Stylists Love These Swimsuits for Curvy Women — Starting at Just $14". People.com. Retrieved 2024-10-12.
- ^ "The Internet-Famous Flattering Swimsuit That Promises to Snatch Your Waist? Yeah, It's Totally Worth It". People.com. Retrieved 2024-10-12.
- ^ a b Sala, Stephanie (2023-07-16). "The Truth About What Happened To TA3 Swimwear After Appearing On Shark Tank". Nicki Swift. Retrieved 2024-10-12.
- ^ Directo-Meston, Danielle (2024-08-02). "The Best One-Piece Swimsuits Seen on Simone Biles, Blake Lively, Martha Stewart and More". The Hollywood Reporter. Retrieved 2024-10-12.
- ^ Étienne, Nya (2023-08-19). "What Happened To TA3 Shaping Swimwear After Shark Tank?". The List. Retrieved 2024-10-12.
- ^ Molvar, Kari. "The Best One-Piece Swimsuits Our Editors Swear By". Forbes. Retrieved 2024-10-12.
- ^ a b c Hutchinson, Emily (2023-10-08). "Here's What Went Down With TA3 Swimwear After Shark Tank". Women. Retrieved 2024-10-12.
- ^ Crouch, Dorothy (2022-12-12). "TA3 Swim Lowers Return Rates 47% with Virtual Fitting Room Tech". Retail TouchPoints. Retrieved 2024-10-12.
- ^ "Leila Shams Founder of Shapewear Brand TA3 Interview". www.sweetyhigh.com. Retrieved 2024-10-12.
- ^ "Episode 72: TA3: Going Viral on Tik-Tok with Founder and CEO Leila Shams". Glam & Grow Podcast. Retrieved 2024-10-12.