TV Dinners is Mikey McCleary's debut album of English songs. It consists of tracks that McCleary composed and wrote for major TV advertising brands like Vodafone, Levi's, Audi, Titan and Lakmé.[1] He has extended these 45-second jingles into full songs by adding new composition and lyrics so that instead of sounding like jingles, they sound like tracks from various artists that were placed in TV ad films.[2] Featuring McCleary's vocals on half the album, it also features the singers Anushka Manchanda, Shalmali Kholgade, Monica Dogra and Mauli Dave.[3]

TV Dinners
Album cover
Studio album by
Released23 July 2014
Recorded2010–2014
Ribbit Studios
(Mumbai, India)
GenrePop
Length33:27
LabelSony Music India
ProducerMikey McCleary
("If You Feel" – Mikey McCleary & Ashutosh Phatak)
Singles from TV Dinners
  1. "Chase Every Dream"
    Released: 16 June 2014
  2. "I Don't Know Where I'm Going"
    Released: 2 July 2014

Background

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The idea of turning a jingle into a full song came about when McCleary found many people online asking for the full song for many of the jingles he had composed. A lot of people thought that these jingles were existing songs that had been placed in TV ads. He chose the jingles that were most popular and that didn't have any lyrics specifically connecting the song with the original brand.[4] TV Dinners is full of familiar tunes but none of the songs sound like extended jingles, they sound like songs from different artists.[5]

Music videos

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To complement the songs on this album, McCleary has conceptualised, written and directed five music videos, "Chase Every Dream", "I Don't Know Where I'm Going", "The Little Things You Do", "Open Book", and "The World Is Our Playground"

Each of these music videos has a unique concept that relates to the theme of the song. They have been shot using innovative techniques such as using a GoPro camera, shooting underwater etc.[6] The videos have featured celebrities such as Ranveer Singh, Kalki Koechlin, Shraddha Kapoor, Shaan, Sarah-Jane Dias, Sapna Bhavnani, Gabriella Demetriades and Anushka Manchanda.[7] They have been shot in locations as varied as Mumbai, Goa and New York City.

Track listing

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No.TitleSingerLength
1."The Little Things You Do"Anushka Manchanda2:43
2."The World Is Our Playground" (Saxophone: Rhys Sebastian D'Souza)Mikey McCleary3:11
3."Chase Every Dream" (Lyrics: Senthil Kumar & Mikey McCleary)Anushka Manchanda3:08
4."I Don't Know Where I'm Going" (Organ Solo: Ramon Ibrahim)Mikey McCleary3:55
5."Just A Little Crush"Shalmali Kholgade3:00
6."Oh I Feel Wonderful"Mikey McCleary3:55
7."Open Book"Mauli Dave3:02
8."If I Go Mad"Mikey McCleary4:04
9."You Got Me" (Saxophone: Rhys Sebastian D'Souza)Shalmali Kholgade2:50
10."If You Feel" (Music and lyrics: Mikey McCleary and Ashutosh Phatak)Monica Dogra3:39
Total length:33:27
  • All music composed and produced by Mikey McCleary, except where noted.
  • All lyrics by Mikey McCleary, except where noted.
  • All instruments played by Mikey McCleary, except where noted.

Album credits

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Personnel

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Production

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  • Producers: Mikey McCleary, Ashutosh Phatak with assistance from Gaurav Godkhindi
  • Mixing: Mikey McCleary with assistance from Gaurav Godkhindi
  • Mastering: Mikey McCleary with assistance from Gaurav Godkhindi

Design

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  • Physical CD artwork and design: Amol Dalvi

References

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  1. ^ Prajakta Pandhare (23 June 2014). "Let the Jingles Play". www.dnaindia.com. Retrieved 5 August 2014.
  2. ^ Swati Daftuar (20 June 2014). "Jingles and Music". www.thehindu.com. Retrieved 5 August 2014.
  3. ^ Sankhayan Ghosh (23 June 2014). "Musician Mikey McCleary turns his ad jingles into an album". www.indianexpress.com. Retrieved 5 August 2014.
  4. ^ Dhara Vora (19 June 2014). "Sing along with the Kiwi jingle man". www.mid-day.com. Retrieved 5 August 2014.
  5. ^ Press Trust of India (30 June 2014). "Mikey McCleary turns ad jingles into songs for new album". www.business-standard.com. Retrieved 5 August 2014.
  6. ^ Sonali Shenoy (25 June 2014). "Mikey and the Jingle Factory". www.newindianexpress.com. Archived from the original on 12 August 2014. Retrieved 6 August 2014.
  7. ^ Headlines Today (21 June 2014). "Mikey McCleary's collection of TV ad jingles features Bollywood's hottest". www.indiatoday.in. Retrieved 5 August 2014.