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Latest comment: 1 year ago1 comment1 person in discussion
While 3rd Avenue is a relatively unsung group, and unfortunately did not last on their marquee major label for longer than a debut album (as the parent label lost their distribution deal and the entire label shut down), after much research I believe them to be notable for the following reasons:
(1) Their only two singles as a group received enough attention to chart on the US Billboard R&B charts without music videos, receiving moderate national airplay. (2) All three members also wrote or produced for prominent, award-winning acts at their home label or in the greater 90s R&B/Hip-Hop landscape. (3) New Jack Swing, the genre of music they mainly utilized, was a niche, late 80s/early 90s musical trend that requires greater awareness / further discussion on Wikipedia as it provides the bridge between 80s disco-influenced crossover R&B (Prince, Whitney, Shalamar, Michael & Janet Jackson, etc), and 90s hip-hop influenced R&B (Boyz II Men, Usher, Mariah Carey, Swing Mob, Mary J. Blige). (4) 3rd Avenue debuted as a group with an appearance on "Deep Cover", a film soundtrack that reached both the Billboard 200 and the top 10 of the Billboard R&B Albums Chart. (5) If observed social media interactions are any indication, the members have allegedly not received royalties/compensation for their songwriting/performance since their album was re-distributed globally and on streaming platforms in 2019. (While an already-cited article discusses the Solar Records roster as a whole, additional publicized legal action may occur shortly)
