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The article has been edited to respond to the reason it was disapproved due to lack of context. I have provided broader context by explaining jargon, increased interlinking to relevant Wiki pages, and added background information about broader trends that corresponded to the company's development. CaliAggie (talk)
Thank you for reconsidering this article, to respond to the reason the article was disapproved, I added two new sources that are third-party, non-specialist media coverage that are articles predominantly about the company's notability, growth and demonstrate its size and background. (The Business Journal and Fresno Bee). I also added further detail about key partnerships and new developments with third-party citations.
Thank you for reconsidering the article. I went through each reference in detail with User:Huon on live chat, made his recommended changes of adding an additional sources and removing primary sources. He believed the updated references were reliable and would be sufficient for article approval. CaliAggie (talk) 19:25, 23 July 2013 (UTC)
It is my first article from scratch, so I am still learning. I added a few more citations and another stat to demonstrate its size and am about to resubmit. From my understanding, notability is primariy justified by extensive coverage in multiple third-party references, so I feel that is covered better now. The citations used include extensive coverage of Aplos, not passing mentions, and are multiple examples of established third-party sources (Accounting Today, CPA Practice Advisor, AccountingSoftwareWorld/K2 Enterprises, About.com). In comparing similar companies within the industry of similar size, history and references Cougar Mountain Software KashFlow Kashoo Sage 50 Accounting I believe the Aplos page shows comparable if not better references and notability. CaliAggie (talk) 22:44, 18 July 2013 (UTC)
Note for reviewers: I am an employee of Aplos Software and recognize I have a conflict of interest in creating this article. This article was drafted with every effort to be neutral and use verifiable resources and I ask for the help of an unbiased reviewer to refine and remove any references that would be considered advertising or don't have appropriate support. I also have submitted a request for an Aplos Software article as I believe the company is notable: [[Wikipedia:Requested_articles/Business_and_economics/Companies].|