Talk:Audience measurement/Archives/2017

Duplicates scope of other articles

This article appears to duplicate the scope of other articles in Wikipedia, notably:

* Advertising management - contains excellent discussion of media research and media metrics within a media planning framework

* Advertising - briefly touches on media and audience research

* Advertising media selection - contains short section on audience research and data sources, but stops short of detailing commonly used metrics

* Media planning - a somewhat perfunctory discussion of media metrics biased towards reach and frequency

* Reach (advertising) - covers concepts of reach and ratings in fair level of detail

* Social media measurement - appears to be a more general discussion of social media types and research data collection methods than measurement (context of digital media)

* Social media analytics - fair to good coverage of social media metrics

* Nielsen ratings - good coverages of ratings points, audience share and other standard measures (in the context of AC Nielsen )

a well as specific articles devoted to print media circulation, readership and internet audience

In my opinion this article is a good candidate for deletion because it fails to add any new value, beyond what is covered in existing articles. BronHiggs (talk) 06:40, 12 January 2017 (UTC)

Nice idea, but..

Avoiding undue bias towards the US or the Americas is a nice idea, but there are editors who actively despise the use of examples, external links or mention of any commercial organisation. An article might be able to get away with 1-2 links to US audience measurement companies, but if the article produced links to audience measurement in every English speaking nation (Canada, UK, India, Malaysia, Singapore, New Zealand and Australia), it would increase the number of examples/ links to audience measurement outfits and would raise the alarm and would be considered by some to be "looking very spammy". Any editor who was foolish enough to do this would then become targeted by a certain group of editors who would then follow you around deleting all your content. BronHiggs (talk) 21:43, 29 April 2017 (UTC)

Repetitions Galore! with some confusion to boot!

The section on Ratings POints (i.e. audience metrics) is very repetitive, and confused in places.

Gross Ratings Points (GRPS) (or TVRs) are mentioned twice in a single section.

TVRs are covered in the section on GRPs/ TVRs- but also require their own sub-heading a bit further down the page

Ratings point and GRP/TRP seem to be defined in the same terms, yet have two different sub-sections devoted to them

Cumulative audience appears to be defined in the same way as GRPS or TRPs, yet has its own section. (In fact Cumulative audience or CUMEs refers to the number of different viewers or listeners for a given program, within a given time period (wheras ratings points refer to any viewer and may include double counting if a viewer watches a program for a few minutes, leaves for a few minutes and comes back again).

Reach is another term for TARPs or ratings. So this separate heading means that the same concept has been covered at least four times within the space of half a dozen paragraphs.

Demographics warrants two headings in sec 3.0 and sec 5.1

Some of the formulae used in this section defy comprehension, and appear to be totally unrelated to the definitions or explanations used for concepts. This entire article is very difficult to follow.

As if there is not enough repetition within the main body, the very next section Terminology repeats most of these ideas yet again. These two sections need to be collapsed into a single, coherent discussion using industry recognised definitions. Media measurement is a very technical area. It really requires someone with expertise to develop an appropriate and useful article. BronHiggs (talk) 06:19, 12 January 2017 (UTC)

Narrow Scope of article

This article is very narrow in its scope. It appears to be primarily concerned with measurement of television audiences, with a perfunctory discussion of radio audiences. The measurement of audiences for digital and electronic media is barely mentioned and the little that is there, desperately needs updating. Measurement methods have come a long way in the last couple of years. This article could feasibly be merged with Media planning or Advertising management BronHiggs (talk)