Talk:Buying center

Business Mid‑importance

	Business portal This article is within the scope of WikiProject Business, a collaborative effort to improve the coverage of business articles on Wikipedia. If you would like to participate, please visit the project page, where you can join the discussion and see a list of open tasks.BusinessWikipedia:WikiProject BusinessTemplate:WikiProject BusinessWikiProject Business articles
Mid	This article has been rated as Mid-importance on the project's importance scale.

Marketing & Advertising Mid‑importance

	This article is within the scope of WikiProject Marketing & Advertising, a collaborative effort to improve the coverage of Marketing on Wikipedia. If you would like to participate, please visit the project page, where you can join the discussion and see a list of open tasks.Marketing & AdvertisingWikipedia:WikiProject Marketing & AdvertisingTemplate:WikiProject Marketing & AdvertisingMarketing & Advertising articles
Mid	This article has been rated as Mid-importance on the importance scale.

Involvement of top management

Latest comment: 1 month ago2 comments1 person in discussion

I would question whether top management are necessarily involved in every buying center, although I appreciate they would be involved in the most significant and strategic purchasing decisions being made by businesses. There is certainly no "of course" about it. What does the relevant literature say about the involvement of organisations' top tier of management in their buying centers? BobKilcoyne (talk) 04:01, 9 September 2024 (UTC)Reply

Resolved this query: changed "of course" to "in some cases". BobKilcoyne (talk) 04:57, 5 October 2024 (UTC)Reply

Add topic