Talk:Commercial Advertisement Loudness Mitigation Act

"new technology"?

Has anyone stated why the broadcasters need hardware to adjust the volume instead of fining the producers that supply the commercials with obnoxious audio levels? —Preceding unsigned comment added by 74.196.153.73 (talk) 18:35, 11 March 2011 (UTC)

It's not as simple as adjusting a volume control. Loudness is subjective and depends on many factors that have to be monitored constantly to ensure compliance. Ultimately cheaper and more reliable than paying an employee to sit continuously with a hand on the level control ;-) BTW, the links to suppliers of that "new technology" should be deleted.Ve2dc (talk) 01:17, 16 January 2012 (UTC)

Outdated

The article discusses things involving the FCC in the future tense, which is inappropriate now that those dates have passed. Furthermore, it is possible that there have been additional developments since this article was updated (e.g. someone objected to the FCC's proposals, the FCC changed them, etc.); we should include any such developments which may have occurred. --NYKevin @151, i.e. 02:36, 20 April 2012 (UTC)

So change it... C6541 (Talk ↔ Contribs) 00:29, 10 December 2012 (UTC)

Does the law apply to internet-streamed services?

Roku and other media streamers have ad-supported channels that don't seem to follow this law (the volume increase when an ad comes on is not subtle). Would such noncompliance be a result of not being covered by the law, or a result of violating the law? Anyone who can add to the article on the applicability of the law to streamed video services like Netflix, Hulu, Vudu, etc would be appreciated.

where's the uk/europe equivalent?

I know it happened because I was in the meetings, where the ITU 'loudness meter' scaling was established. my contention was always that it is the *business* of the ad agencies to get your attention, & merely limiting the peak loudness of the spots doesn't address the real issue, which is of *context*. my proposal was to operate a more elaborate scheme whereby the dialnorm would be controlled by secondary events in the broadcast playlist so that (e.g.) going to/from a commercial break, the level of the material before & after the break would directly influence the level of the break, which would ramp up or down.. anyway, enough of that. we had the meetings at adsmart & in a post-house in soho. it didn't really make a huge difference.

duncanrmi (talk) 11:40, 31 October 2023 (UTC)