Talk:Corporate identity/Archives/2012
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Larry Ackerman material
I removed the following from the page because User:Larryackerman, in probable ignorance of the Wikipedia:Vanity guidelines and Wikipedia:Autobiography, added it to the beginning of the article. Assuming the informational content is true, there's a lot that can be taken from this and used in the article. Using it as-is without heavy modification won't do though, as the self-interest is clearly evident in the tone of the passage.
- A company's identity is its unique characteristics that reveal the organization's value-creating potential, much like the identity of a human being reveals his or her uniqueness and the potential it implies for making a distinctive contribution to the world in which they live. This notion of identity is based on the work of Larry Ackerman, who has published two books on the subject: Identity Is Destiny: Leadership and the Roots of Value Creation (Berrett-Koehler, 2000) and The Identity Code: The 8 Essential Questions for Finding Your Purpose and Place in the World (Random House, 2006). Ackerman's theory and practice is based on the Laws of Identity - 8 natural laws that govern the lives and fortunes of organizations and individuals alike. In the world of institutions, identity cuts across all functions - it is not a marketing or communications discipline, nor is simply about HR or branding - it transcends and influences them all.
Another Merger proposal
I propose that Corporate image be merged into Corporate identity. I think that the content in the Corporate image article can easily be explained in the context of Corporate identity, and the Corporate identity article is of a reasonable size in which the merging of Corporate image will not cause any problems as far as article size or undue weight is concerned. The two articles cover essentially the same thing. Andrewaskew (talk) 06:34, 2 May 2012 (UTC)
Corporate communication
I'd like to know whether Corp. communication as part of Corporate indentity includes both communication directed to the mass consumers and the one directed at individual customers. For instance, in case of a service company such as a hotel, what would it include besides already mentioned advertising, public relations, information, etc? --77.105.43.27 (talk) 15:15, 28 April 2010 (UTC)