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Counterfeit Culture
Counterfeit culture is the thriving markets surrounding fake streetwear. Most commonly, these markets originate out of areas where the inability to buy popular streetwear brands has fueled more sophisticated markets for counterfeit goods. These markets have spawned the emergence of a tribe of widely available “copycat” brands.
Streetwear is out of reach for many people, not just because of international sanctions and low wages, but because exclusivity is built into it business model. Social and cultural forces are driving the unique fashion scene as well as social media having a huge influence on over these markets giving people images of things they can’t own and further fueling the desire to obtains certain “hyped” items by any means accessible.
Notes
- ^ https://www.businessoffashion.com/articles/news-analysis/highsnobiety-releases-documentary-on-south-koreas-counterfeit-culture Article on "Business of Fashion"
- ^ https://www.highsnobiety.com/2017/08/24/counterfeit-culture-seoul/ Documentary on "Highsnobiety"
- ^ https://www.highsnobiety.com/p/fake-streetwear-russia/ Article on "Highsnobiety"