Talk:DRUM Agency
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BKV President on DMA's Advisory Board
editThis article is about the President of BKV, Maribett Varner, becoming a member of the Advisory Board of the Direct Marketing Association of Atlanta. The article is from 2009 from Atlanta Daybook. Should this be added to the history?[1] Tessh07 (talk) 20:50, 8 February 2016 (UTC)
BKV Affiliation with AMA
editBKV and AMA hold a Social Series together (below are a few event pages I found), but I haven't found anything that specifically talks about their affiliation. Would it be best to create an AMA section in BKV's Wikipedia page and add the events there? Or is it better to include those events in the History? [1] [2] [3] Editingdan (talk) 21:17, 8 February 2016 (UTC)
References
- ^ http://www.eventbrite.com/e/ama-atlanta-bkv-social-series-sweetwater-brewery-reconnecting-with-your-roots-tickets-16024730400
- ^ http://www.eventbrite.com/e/ama-atlanta-bkv-social-series-native-and-social-advertising-garnering-more-media-dollars-and-better-tickets-18615000969
- ^ http://www.eventbrite.com/e/ama-atlanta-bkv-social-series-how-smarter-listening-builds-better-customer-relationships-tickets-15006962228
BKV renamed to Drum Agency
editSeveral sources validate that BKV has been merged with other agencies and renamed as DRUM or DRUM Agency. For example: https://finance.yahoo.com/news/award-winning-agencies-unified-agency-130000517.html To address this, I am thinking to rename the page so it redirects to Drum (agency) or Drum Agency. I'm not sure how it should be capitalized as all caps DRUM followed by mixed case Agency, or lowercase (agency), or as mixed case Drum Agency. Since there is mixed use, I am leaning toward Drum Agency, capitalization and formatting used for proper names, per Wikipedia: Manual of Style/Capital letters#Trademarks.
DRUM all caps, without Agency is shown on the website logo, copyright and in text on the about page.
- This third party source uses both The Drum Agency and Drum https://www.mediapost.com/publications/article/313674/four-agencies-unite-to-form-the-drum.html.
- This third party source uses Drum Agency http://www.mktginsight.com/marketing-skills-for-2018.
- This third party source uses DRUM Agency https://www.marketingprofs.com/articles/2018/33475/stop-drowning-in-metrics-and-optimize-kpis-that-move-the-needle.
The original Business Wire press release from the Yahoo Finance PR uses both DRUM and DRUM Agency. https://www.businesswire.com/news/home/20180212005130/en/
The name used on Twitter, Facebook, YouTube, Instagram and Linkedin is DRUM Agency.