Talk:Dove Campaign for Real Beauty/Archives/2012

Untitled

Prior to the DOVE campaign for Real Beauty, the Body Shop had promoted the same "realistic" image for women, albeit in a less overt way with their advertising campaign using a rather plumped-up Barbie. This was a very successful campaign for the Body Shop (a cosmetics company) as it took an icon that was known for it's (her) unrealistic body image and recast her as a much larger woman.

Another company also trying to do a Real Woman campaign is Julianna Rae. A little known company trying to apply the same principal that women do not want to see unattainable images when looking. However, it differs from the DOVE Real Beauty campaign in it's idea of what women consider an aspirational image. The women in the Julianna Rae campaign are perhaps less "real" than the Dove Beauties but not inaccessible). Julianna Rae's product is sleepwear and lingerie and this can be a very sensitive area for women. It's goal was to get as far apart from Victoria's Secret which has both been applauded and heavily criticized for it's conscious approach to an "ideal" body image while still making a claim that real women can still be beautiful. Time will tell which advertising campaign the public prefers.

Bias?

There seems to be very little on the other side of the debate (just google "dove" or "unilever" with "hypocrisy" and you'll see what I mean). Eg Unilever's involvement in a similarly astroturf-ish thing with skin lightening cream in India. —Preceding unsigned comment added by 218.101.79.10 (talk) 05:07, August 28, 2007 (UTC)

Citation?

This page appears rife with personal opinion unbacked by citation. Where is the poll mentioned? Who are these enraged bloggers? Why are the ads offensive? —Preceding unsigned comment added by 216.18.6.29 (talk) 00:12, 3 October 2007 (UTC)

Retouching

Would be good to include mention of this from a recent New Yorker article: http://www.newyorker.com/reporting/2008/05/12/080512fa_fact_collins?currentPage=all

I also agree that the article reads a little like astroturfing. —Preceding unsigned comment added by 91.85.160.189 (talk) 21:12, 13 May 2008 (UTC)

Dove Studies

Dove has taken the time to survey women from all around the world, and of all ages, shapes, and sizes. On their website, [www.dove.com], they have a section for the "Campaign for Real Beauty" and in it, they have statistics. Here are some examples:

1)Seven in ten girls believe they are not good enough or do not measure up in some way, including their looks, performance in school and relationships with friends and family members

2)Girls with low self-esteem are significantly more likely to engage in negative behaviors

Whilst looking through this article, I thought it lacked that Dove isn't only on board for campaign real beauty, but that they have also taken the time to do research. My question is, why not make this a section on this wiki site? Kkscarbro (talk) 19:22, 19 November 2009 (UTC)

--I doubt these studies are scientific or meant to do much more than give this marketing campaign a patina of social responsibility. 65.93.69.215 (talk) 06:43, 29 August 2010 (UTC)

Merger complete

  Y Merger complete. All information from Dove Beauties has been merged into this article, per the merge result at Wikipedia:Articles for deletion/Dove Beauties. Northamerica1000^(talk) 01:04, 21 March 2012 (UTC)