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I'm adding the list of current citations here, and intent with each, in hopes of getting better at selecting and using citations. (If editors have comments on these, I'd appreciate feedback!)
"The Cast Iron Collector" authoritative website -- not intended for notability, but evidence of alternative name in popular use (and also a really good external link, too)
"Midcentury-Modern Cookware for a Thrifty-Chic Thanksgiving". Gourmet -- not intended for notability, but evidence of alternative name in popular use
"Acton Importer's Advice: Beware Operating a One-Man Business". The Boston Sunday Herald -- weak notability, as it's a reputable source and significant coverage (full article), but subject of profile does have self-interest in the brand
"Dutch Concern Establishes Distribution Unit in U.S.". Wall Street Journal -- notability (3-4 paragraphs on the topic)
"Our Story". DRU corporate website -- not intended for notability, but evidence of location and official name of the company
"News of the Advertising and Marketing Fields". New York Times -- weak notability, as it's a reputable source and significant coverage (full article), but subject of profile does have self-interest in the brand
"Groovy kitchen designs for collectors, 1935-1965 : with value guide". Book -- notability (book published by legitimate independent publisher, 3-page spread of text and images)
"'Holiday White' Cooks 'n Serves". Daily Defender -- notability (Chicago daily newspaper, 3-4 paragraphs on the topic)
"How About Gift for Home? It's a Cinch to Please". Chicago Daily Tribune -- weak notability but more importantly, evidence of a rare pattern (large photograph and paragraph as one of eight items recommended in a gift guide)
"Housewares Get a Worldly Touch". New York Times -- not intended for notability, but evidence of a rare pattern
"Kitchens are to Cook". Interiors (trade journal) -- weak notability (a mention by a venerable chef) but also context of enameled cast iron cookware's standing in the marketplace
"Royal Cuisine and Dutch Ovenware by Cameron Clay Products" -- not intended for notability, but evidence of popularity of the brand (inasmuch as it was copied almost exactly)
Just a passing mention, but a verifiable use of an alternate name
✘No
Cameron, Juan (1957-04-28). "Acton Importer's Advice: Beware Operating a One-Man Business". The Boston Sunday Herald. p. 62. LCCN12728704.
? A feature-length profile of the importer of Druware
The source is a major newspaper
Description of Druware, its origins, its makeup, sales figures
?Unknown
"Dutch Concern Establishes Distribution Unit in U.S.". Wall Street Journal. New York: Dow Jones & Company Inc. 1960-02-26. p. 5. ISSN0099-9660. ProQuest132631877
News article in WSJ about Druware and its parent company's business actions to support the brand in the US
The source is a major newspaper
The subject is the sole topic of the article (3-4 paragraphs)
The website of the company that used to produce Druware
A brief mention in the corporate history
✘No
Freeman, William M. (1956-04-08). "News of the Advertising and Marketing Fields". New York Times. p. F11. ISSN0362-4331. ProQuest113909996
? A profile of the importer of Druware
The source is a major newspaper
Description of Druware, its origins, its makeup, sales figures
?Unknown
Goldberg, Michael J. (1996). "Descoware and Druware". Groovy kitchen designs for collectors, 1935-1965 : with value guide. Schiffer. pp. 153–155. OCLC1149276708.
Independently published book about collecting kitchenware
Published by a reputable independent publisher
Three-page spread with descriptive text and photographs
✔Yes
"'Holiday White' Cooks 'n Serves". Daily Defender. Chicago, Ill.: Robert S. Abbott Pub. Co. 1960-10-10. p. 5. ISSN2572-5289. ProQuest493791361
News about the brand
The source is a major newspaper
The article discusses the subject directly and in detail (3-4 paragraphs)
✔Yes
Johnson, Abbey (1960-12-11). "How About Gift for Home? It's a Cinch to Please". South. Chicago Daily Tribune. Chicago, Ill.: Tribune Publishing Company. p. 11. ProQuest182737082
Newspaper feature (gift guide)
The source is a major newspaper
? The author recommends the subject as an appropriate gift, with photos
~ Assertion of a newer brand ripping off Druware's design
✘No
This table may not be a final or consensus view; it may summarize developing consensus, or reflect assessments of a single editor. Created using {{source assess table}}.
Latest comment: 2 years ago3 comments2 people in discussion
Hey, @Kerri9494! So what I generally look for is 3 instances of significant coverage in reliable sources that are independent of the subject, although really two will do it, I just try to find three myself to be on the safe side.
The Goldberg is definitely 1. The WSJ may be 2; I can't seem to get to it, is it primarily about the company, or does it also discuss the cookware in some detail? The Daily Defender...can you tell whether that's an ad, as versus an editorial piece? It doesn't have a byline, but not every editorial piece did even in 1960. The NYT article
I've added a further reading section with the book used as a source at nl.wiki. Honestly, I think an entire book about the company can probably be assumed to provide enough coverage of their cookware to provide a support for notability. We have a lot of Dutch editors, maybe ask for assistance at Wikipedia:WikiProject Netherlands? Someone may be able to access that source. Valereee (talk) 18:49, 11 November 2022 (UTC)Reply
Hi @Valereee, thanks for your help and guidance. The WSJ article was written by staff, but the lede is, "A Dutch manufacturer announced the establishmnt[sic] in this country of a wholly-owned subsidiary, Royal DRU, Inc., to serve as distributor for the concren's[sic] enameled cast-iron kitchen ware." It goes on to talk about the fully stocked warehouse and the distribution of the cast-iron cookware. So while the angle is corporate, it's made clear that the only reason for the new US subsidiary was distribution of Druware in the US. It also mentions another company, Allied Western Distributors of San Francisco, which serves as the distributor for 11 western states.
The Daily Defender article is not an ad, it's a staff-written article in the "ladies" section of the paper (virtually none of the articles have authors -- shocking, I know). It's adjacent to recipes, information about the firemen's auxiliary, and quite a few "Wife Savers" column fillers (ugh), and news of the Home Show.