Talk:ETA SA

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Not sure how much creditability there is in the last paragraph. ETA movements are used in high-end watchs, such as Omega, Breitling, etc...ETA. In fact, being that Omega is owned by Swatch as well as ETA...stands to reason that they would use ETA movement.

Just an odd commentary. —Preceding unsigned comment added by 65.104.118.90 (talk • contribs) 22:06, 30 October 2006

REPLY:

Actually many non Swatch brands use ETA 2892.A2 movements (and 775X movements) in their high end watches. Bretiling is one, but if you look at the following link, you will find many. http://www.orbita.net/pages/17101.htm —Preceding unsigned comment added by Jimr18 (talk • contribs) 18:29, 18 March 2007

Added: Since you are approaching this from a business/economics POV, this should be of interest:

http://today.reuters.com/news/articleinvesting.aspx?type=marketsNews&storyID=2007-03-19T101307Z_01_L19171676_RTRIDST_0_SWATCH-RESULTS-UPDATE-3.XML&pageNumber=0&imageid=&cap=&sz=13&WTModLoc=InvArt-C1-ArticlePage3 —Preceding unsigned comment added by Jimr18 (talk • contribs) 12:20, 21 March 2007

Elegance, Technology and Accuracy

ETA does not stand for "Elegance, Technology and Accuracy" or anything else, I have therefore removed the reference.202.131.190.96 (talk) 00:13, 13 December 2007 (UTC)

You may be correct but if you go here: http://www.eta.ch/ and allow the "flash" to play you may be surprized. Luger229 (talk) 23:38, 14 December 2007 (UTC)

Fair use rationale for Image:ETA.SA Logo.JPG

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BetacommandBot 00:24, 26 July 2007 (UTC)

Moved for discussion: Brands using ETA movements

This list, with a single, poor source, is a magnet for promotion. Without proper sourcing by independent, reliable sources, I've moved it here. The one reference appears to be from a promotional piece for IWC. --Ronz (talk) 17:56, 9 January 2009 (UTC)

Mechanical ETA movements are commonly used in many "mid-range" brands such as Bulova, Hamilton, Markus Ruby, Mido, Oris, Fortis, Tissot and Certina, and also in many "high-end" watch brands such as Breitling, IWC, Longines, Officine Panerai, TAG Heuer, Omega, Porsche Design, Rado among others. ETA's Quartz Movement lines are used in both "high-end" quartz brands as well as more affordable brands, such as Calvin Klein, flik-flak, Swatch and Swiss Army among others. At the very least, the ETA movements usually carry the watch brands' name on the automatic rotor or otherwise on the top plate if the watch is a manual-wind movement. The more prestigious brands such as Omega and IWC undertake significant modifications of the basic ETA movement. The numerous modifications and the great care taken completely transform the original, mass-produced movement by ETA into something new.

References

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