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Untitled
editHelmi, is a given girl name in finnish. It means litteraly "Pearl".
Born and raised in Paris, Helmi defines himself as an Image Maker: ”When people ask me what I’m doing, I generally answer that I’m just making images.”
This photographer and director made his first music video for Brodinski feat Theophilus London.
As a director, Helmi likes to create a specific concept for each video he makes: the music video for Bonnie Banane feat WALTAAA, was a tribute to the street culture, its aesthetics and icons of the 90’s. In 2014, he won the best urban music video budget at the UKMVAs.
The same year, he directed TIGA’s last music video, “Bugatti”, a mix 80s surrealism and alpine sports for which he won best new director, best dance music video and best direction & design in a video at the UKMVAs in 2015. He also won a D&AD wood pencil for best editing and was nominated as next director for this video.
Helmi is also part of collective Pain’O’ChoKolat entertainment. With them he organizes parties and fashion shows in London, Tokyo and Paris every year.
Filmography
editMusic Video
edit- 2016- Somewhere Else feat. Majid Jordan « Move Together »
- 2016- Ichon « Fils de Pute »
- 2016- Roots Manuva « Crying »
- 2015- Etienne de Crécy «You »
- 2014- Tiga « Bugatti »
- 2014- Bonnie Banane feat. Waltaa « Champs-Elysées »
- 2014- Dansson & Marlon Hoffstadt « Shake That »
- 2013- Brodinski feat. Theophilius London « Gimme Back the Night »
Commercials
edit- 2016- MSF
- 2015- OUIBUS
- 2015- Desperados « Way Of Desperados »
- 2014- Quick « Le goût d’en faire plus »
- 2012- Burn « Nasty Can – Burn The City »
Awards
editNominations
edit- Fils de pute, Ichon
UK Video Music Awards 2016 | Best Urban Video
- Bugatti, Tiga
UK Video Music Awards 2015 | Best Styling in a Video UK Video Music Awards 2015 | Best Editing in a Video UK Video Music Awards 2015 | Video of the Year Camerimage | Video of the Year
- You, Etienne de Crecy
Club des D.A 2015 | In Book Music Video
Awards
edit- UK Video Music Awards 2015 | Best New Director
- Bugatti, Tiga
UK Video Music Awards 2015 | Best Dance Video International UK Video Music Awards 2015 | Best Art Direction & Design in a Video-Club des D.A 2014 | Music Video Direction
- Champs Elysées, Bonnie Banane feat Waltaa
UK Video Music Awards 2014 | Best Urban Video Budget — Preceding unsigned comment added by 80.12.94.227 (talk) 12:25, 13 June 2017 (UTC)
References
edithttp://www.divisionparis.com/directors/helmi/ https://www.dandad.org/en/d-ad-next-director-interview-helmi/ http://prettybird.co/eu/talent/creatives/helmi/biography/ https://imvdb.com/n/helmi/videography-by-position/dir