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Jim Brett | |
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| Nationality | American |
| Alma mater | Boston University |
| Occupation(s) | President, West Elm |
| Employer | Williams-Sonoma, Inc. |
Disclosure
editI will be making some suggested changes to this draft. I have a WP:COI as a paid consultant to Outcast, the communications firm representing Mr. Brett's employer. While I am a frequent Wikipedia contributor, and try to always abide by the five pillars, any edits I suggest will be submitted for independent review because of my conflict of interest. I am also always happy to do further research and writing if anyone has ideas they'd like me to look into further. BC1278 (talk) 19:17, 13 November 2016 (UTC)BC1278
Suggested changes to article
editAs disclosed above, I am an experienced Wikipedia editor, but I have a COI here as a paid editor on behalf of Jim Brett. I have changes to suggest below, that I think make the article more informative, complete and up to date. I have tried to abide by the five pillars, including NPOV but if I have fallen short, I am happy to do more work to fix these proposed changes. As per COI rules, an independent editor must review and approve these suggested changes - I can't directly edit the article
Insert at end of Career: section:
J. Crew
editAfter becoming CEO of J.Crew in 2017, Brett said he was remaking the historically preppy brand from fashion-forward to more mainstream.[1] One of his first moves as CEO was to buy one million yards of cotton, which allowed the company to cut the price of its basic T-shirts in half.[2] The following year, Brett said his strategy was to to add more entry-level prices, "plus" sizes and "fit" selections. He also expanded the number of retailers selling the brand.[2] And, in a break from his predecessor, he decided to allow some less expensive J. Crew items to be sold on Amazon (company), where he said other fashion companies were already copying J. Crew concepts.[3] He stepped down as J. Crew CEO in November 2018[4].
References
- ^ Sherman, Lauren (2018-08-29). "The Challenging, Emotional Remaking of J.Crew". The Business of Fashion. Retrieved 2018-10-22.
- ^ a b Safdar, Khadeeja (2018-08-30). "New J.Crew CEO's Strategy: Lower Prices, More Sizes". Wall Street Journal. ISSN 0099-9660. Retrieved 2018-10-22.
- ^ Safdar, Khadeeja (2018-09-05). "J.Crew Alters Amazon Approach, Will Sell Some Items on the Site". Wall Street Journal. ISSN 0099-9660. Retrieved 2018-10-22.
- ^ Editorial, Reuters. "J.Crew CEO James Brett steps down after short tenure". U.S. Retrieved 2018-11-22.
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