Talk:Kappa (brand)/Archives/2016
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Have alternative marketing strategies really led to the chav stereotype being eroded? If so, then I certainly haven't noticed it! As far as I'm concerned, the Kappa chav stereotype is as strong as ever, and will probably continue to be as long as BBC3 does reruns of Little Britain. The phrase "Kappa slappa" returns more hits in Google than any of the phrases "Kappa clothing", "Kappa clothes" or "Kappa fashion"is rubb ish.
So I think the assertion that the stereotype is eroding needs a citation to back it up. Squashy 03:09, 16 March 2006 (UTC)
This whole aricle seems a bit of an advert kylet 00:36, 14 April 2006 (UTC)
I agree with both of the above comments; it is now nearly a year later and no evidence has been produced to demonstrate the supposed reversal of Kappa's image, so I have removed the line from the article. --Greg 09:02, 11 February 2007 (UTC)
Kappa is brand probably now known for making poor imitation products eg Kappa style Stan Smith Trainers etc.
It should be stated also that the equation Kappa = Chav can be applied only in UK. It seems that some company in UK has purchased the right to use this brand to make cheap shoes and apparel. In other contries (Europe and South America especially) Kappa is a quite cool brand and not inexpensive at all. The skinny-fit Kombat shirts were very trendy in Southern European contries such as Italy, Spain and Greece in the beginning of this decade. In Italy also the Kappa "Eroi" jackets are extremely popular. —Preceding unsigned comment added by 82.25.13.37 (talk) 17:31, 15 May 2010 (UTC)