Talk:Kashi (company)/Archive 1

Archive 1

Kashi

Kashi makes the best (fill in the blank), especially the Go Lean crunch. My favorite is the GoLean Crunch Bar with extra fiber.

Whatever happened to the cardboard box thing?

Whats the source for the Kashruth etymology? Also who invented Kashi?Guedalia D'Montenegro 23:20, 22 November 2006 (UTC)

Seven whole grains on a mission? Should anything about that be here? —Preceding unsigned comment added by 70.160.51.202 (talk) 20:58, 16 October 2007 (UTC)

I agree on entering a section for the their slogan. Also, can we not get a brand logo for this entry? March 30th. 2008 - Removed the non-fact that Kashi is a "jewish" foods producer as they do not produce "jewish" foods, they produce healthy all natural breakfast foods

Teeth Breaking

Should cases of certain Kashi cereals breaking people's teeth be mentioned? Jigen III (talk) 02:53, 31 August 2008 (UTC)

I have not heard of this but it sounds suspicious. If people break their teeth eating cereal, perhaps they should be on a liquid diet. Farmerpete (talk) 09:53, 13 November 2009 (UTC)Farmerpete

Kashi is not a company!

Kashi is not a company, but a "subsidiary company" of Kellogg. As such, this page should redirect to Kellogg's. In my opinion, the distinction between Kashi and Kellogg is artificial and designed to confuse consumers. Consumers think, oh, this cereal is made by Kashi and not by Kellogg. Therefore, it must be healthy. The two entities share overhead and marketing strategy. If you don't think so, go to Walmart and tell me if you see a difference on how these cereals are sold.Farmerpete (talk) 03:52, 13 November 2009 (UTC)Farmerpete

No, it's a separate company, but you may have a point. This article is not much more than a list of products. --JohnnyB256 (talk) 19:51, 30 November 2009 (UTC)

The situation is similar to Ben & Jerry's--a former standalone company bought by Unilever--and The Body Shop (L'Oreal). And it's somewhat like Dodge, Lincoln, Chevrolet, etc. Careful Cowboy (talk) 02:37, 1 December 2009 (UTC)

Meaning of Kashi

Isn't Kashi japanese for "snack"?

Sort of. Kashii (I'm pretty sure it has a long/double "i") means sweets or snacks. Pretty much a type of junk food. I always found that funny since the Kashi brand is essentially a health food. Delicious, delicious granola. 68.37.1.47 20:44, 22 September 2007 (UTC)

Interestingly enough, каши [kashi] roughly means "cereals" (see meaning 1.3 here) in Russian. More precisely, it means "porridges" (see translation here), which is a healthy food.--195.148.30.59 (talk) 17:37, 26 December 2007 (UTC)

The Russian word for porridge is каша (kasha), not kashi. -- 李博杰  | —Talk contribs email 00:07, 4 January 2010 (UTC)

Kashi can mean a lot of things in Japanese (asphyxiation, loan, lyrics), but none of them are "energy". See http://jisho.org/words?jap=%E3%81%8B%E3%81%97&eng=&dict=edict If there is no objection, I will eliminate the reference to "energy" in Japanese. --Westwind273 (talk) 21:13, 3 January 2010 (UTC)

LOL Chinese fail

Happy in Chinese is 开心 kāixīn, not "Kashi". Company fails to get it's research done properly, and all this is a failed attempt to gain advertising strength through something that is utterly false. Let's see - the only digraphs for "Kashi" in all tones that I can find in a dictionary are 喀什 (Kashi, a city in Xinjiang) and 卡式 (cassette). -- 李博杰  | —Talk contribs email 23:46, 3 January 2010 (UTC)

Now, for dialect time:

• Standard Mandarin: kāixīn
• Cantonese: hoi1 sam1 (Traditional Chinese: 開心)
• Wu Chinese: khe sin
• Minnan: khai-sim
• Hakka: koi24 xim24

must I explain any further as to how the DYK claim on the main page is a blatant factual error? -- 李博杰  | —Talk contribs email 00:05, 4 January 2010 (UTC)

This was an embarrassing day for the DYK front page; Japanese, Chinese and Russian statements were all fabrications. --Westwind273 (talk) 03:00, 4 January 2010 (UTC)

I would suggest the entire sentence be removed. It's clear the company has made this claim so it's not wrong for us to report they have but since their claim appears to be rather dubious and it's only sourced to a primary source, it would IMHO be acceptable to remove it from the article. If it does appear in a secondary source, hopefully they would do their research and report on any discrepency regarding the companies claims. I definitely would not encourage the sort of OR that appears to be going on at the moment in the article with regards to the Japanese claim. Far better to simply exclude the information. Removing only half of their claim also makes little sense Nil Einne (talk) 14:55, 4 January 2010 (UTC)

The line should either be reworded to "claimed by the company (/claimed by the company website *insert ref*) to mean "happy" in Chinese ... etc etc", or removed, as it is a blatant factual error. Not am I only strongly disputing the article contents, but also questioning the company's publicity department and its carelessness. I have no idea how this can be considered WP:OR, but even if it is so, inclusion of factual information overrides WP:OR, because any Chinese can tell you that the idea that "kashi" means "happy" in Chinese is utterly retarded. Are you saying that we should willfully allow false information to remain in this article? -- 李博杰  | —Talk contribs email 15:14, 4 January 2010 (UTC)

The meanings may not be direct from the name "Kashi" itself. It is possible that when the brand name was translated into the respective languages, the resulting names had these meanings. (It could have been worse.) Arsonal (talk) 18:29, 4 January 2010 (UTC)

Okay everyone, the fact has been removed. —Untitledmind72 (talk) 22:49, 4 January 2010 (UTC)

Assessment

I reassessed this article a start as it is nowhere near a B-class article. It will require a complete rewrite using sources that are not primary first off, and second will need a major expansion beyond what it is now. --Jeremy (blah blah • I did it!) 18:29, 22 May 2010 (UTC)

"Natural foods"

I've removed the phrase "natural foods" from the description of their products because, whatever limited meaning the term may have had for them before, it lost all meaning as soon as Kellog's bought the company -- the first thing they did was start adding chemical crap to the cereals, just as they do to everything they make or own. — Preceding unsigned comment added by 70.22.231.57 (talk) 02:50, 3 August 2011 (UTC)

A big ad?

this article is written like a promotional piece from the Kellog Corp PR department. Lots of puffery; borderline spam. "all natural" is a meaningless term. "minimally processed foods free of refined sugars" is untrue, since their products contain evaporated cane juice crystals, which the FDA defines as processed cane sugar (not unlike table sugar). "nutrient-rich foods" is nonsensical, since all foods are nutrient-rich. Most of the text reads like it came from the back of a box of Kashi, or by someone paid to plant information. C'mon folks, this is terrible! VKIL (talk) 19:36, 23 February 2010 (UTC)

Any suggestions? Hyacinth (talk) 01:58, 23 June 2011 (UTC)

It's fairly common for smaller companies to get bought out by, or partner with, big corporations. Sometimes it happens to companies that we really like, not just because we like their products, but because their products reflect our values (which we like to think of as enlightened). Kashi and Odwalla are classic examples. The point is, some of these companies are culturally significant enough to deserve an article.Zyxwv99 (talk) 20:51, 20 October 2011 (UTC)

Removed, part two

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Organic Initiatives and the Kashi Commitment

Kashi launched its first USDA organic cereals, Strawberry Fields and Cranberry Sunshine, in 2002 as part of its Organic Promise line. Since 2005, it has nearly tripled its use of organic ingredients.

On April 30, 2012, Kashi introduced its “Kashi Commitment,” an initiative to increase the use of organic ingredients and partner with The Non-GMO Project. Kashi states that, based on pounds, “by the end of 2015 over half of [Kashi's] food will be Non-GMO Project Verified” and that they will “continue to increase the use of organic ingredients where possible” while maintaining a focus on positive nutrition.

As of August 2012, nine Kashi products are Non-GMO Project Verified. Kashi currently stands as the largest seller of Non-GMO Project Verified ready-to-eat cereal and the widest distributor of organic cereals in U.S. grocery stores. In a press release, Kashi refers to its “unique position to fundamentally increase the scale of non-GMO and organic supply chains in the U.S. food system.”

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I removed the above section, since it reads like an advert instead of any actual knowledge. I was originally going to keep the last paragraph, since it's from another source. But upon looking, that site is pretty much a copy pasted version of Kashi's own words. --Wirbelwind(ヴィルヴェルヴィント) 22:15, 10 April 2013 (UTC)

References

All natural? No preservatives?

claims of "all natuaral" and "no preservatives" are erroneous. First, the term all natural is meaningless. Second, products contain items generally not considered natural, such as evaporated cane juice crystals (a fancy name for white sugar), vegetable glycerin, soy lecitin, and monocalcium phosphate, see their web site, eg, http://www.kashi.com/products/nutrition_info/tlc_cookies_happy_trail_mix. Products also contain preservatives such as mixed tocopherols, see above link. VKIL (talk) 15:14, 24 February 2010 (UTC)

All-Natural is you misspelled in your article is not bereft of meaning, in recent lawsuits companies that used synthetic ingredients were sued and forced to remove this label from their products. Clearly if something is using something like "inulin" a synthetic fiber, they cannot claim to be all natural... and they have been sued successfully for doing so (Kashi, Naked Juices, and others). What you mean is that it is not currently a controlled term by the FDA, that has not stopped legal action against companies that falsely use this claim. However, it should be noted that Non-GMO is not included in the term Natural-products that are Non-GMO still come from the ground even if their crops were messed with (get Organic if you are concerned about Pesticides and/or Foods modified so they can survive extreme pesticides).

No Preservatives is probably not a claim the company uses instead it uses the claim No ARTIFICIAL preservatives, Lemon Juice is also a preservative but preservatives that people are actually concerned about are those SYNTHETIC or ARTIFICIAL perservatives like Sodium Benzoate, Potassium Sorbate which some studies have claimed can increase rates of ADHD. Frankly, I don't like moldy cereal so if they want to add some mixed Tocopherols which is various minerals I don't care and if they want to add citric acid I also don't care, but if they put BHT or Sodium Benzoate I will not consume that cereal.

Finally Evaporated Cane Juice is not a fancy name for WHITE sugar as you claim. White sugar is much more refined than Evaporated Cane Juice which must undergo several processes before turning into White sugar. It is closer to brown sugar but it is not even as refined as that, and companies misusing this claim will and probably have already been successfully sued.Truthcreator (talk) 15:35, 22 July 2013 (UTC)

Controversies

A little confused why we have detailed information about the a product change listed under controversies? The "New Tasty Organic Recipe" was one of the changes to make all of their products Non-GMO Project Verified. This section should either be updated to explain why it's controversial, or removed. The information is also hyper specific. There have been lots of changes to their products in the past couple years, why so much info about this one in particular? Was there something notable about this particular change? — Preceding unsigned comment added by 208.49.58.254 (talk) 17:10, 1 September 2016 (UTC)

Removed

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History

Kashi's founders, Philip and Gayle Tauber, entered the natural foods business in the early 1980s, well before the widespread popularity of preservative-free, nutrient-rich foods.

The Taubers' initial idea was to market a whole-grain cereal. They had developed a special blend of seven whole grains that they named Kashi Pilaf. After failing to get a loan to finance their start-up venture, they risked everything and invested their life savings of US$25,000 to get the business up and running. They convinced a manufacturer located in nearby San Diego to give them 90 days' credit to produce their recipe. Later, they negotiated a deal with a factoring company which agreed to buy their invoices for US$0.92 on the dollar, thus helping them resolve some of their cash flow problems.

After the first phase of setting up their company, the Taubers were able to introduce their cereal in October 1983. The initial response was disappointing as Kashi Pilaf needed to be cooked for at least 25 minutes. They had hoped for a more positive response, but, having gambled everything on their entrepreneurial creation, they had no choice but to press ahead.

Several months after the Taubers first introduced Kashi Pilaf, they began selling the whole grain mixture to health spas. In the summer of 1984, they distributed samples of Kashi Pilaf at the Olympic Games in Los Angeles, becoming among the first food sellers to engage in product sampling at sporting events. A small group of Kashi Pilaf enthusiasts developed, marking the beginning of a loyal following attached to the Kashi brand, providing the Taubers with enough business to keep financially afloat.

Kellogg Company, the largest cereal maker in the world, saw the tremendous growth in the natural-foods category and realized it needed to take a position in the growing market. In November 1999, Kellogg acquired Worthington Foods, the producer of Morningstar Farms and Harvest Burger vegetarian patties, and made the company part of its natural and functional foods division. In June 2000, Kellogg strengthened the division by paying US$32 million for Kashi. For the Taubers, the acquisition marked the beginning of a new era for their 16-year-old company. "Distribution is what we have worked on the hardest," Philip Tauber said in a July 24, 2000, interview with Supermarket News. "We are totally direct in the West, East, Chicago, and pockets of Florida. When Kashi has gained that shelf space, it's been at the expense of the big cereal companies. We have had to buy our way onto those shelves. Now, with Kellogg, we will be on the center of the aisle, a better position."

Products

Kashi's product line includes hot and cold cereals, snack bars, crackers, entrées, pizza, cookies, and waffles, all of these being all natural and some organic, such as Kashi Whole Wheat Biscuits cereal.

Kashi talked about their products on their Facebook page, saying "We make all natural, minimally processed foods free of refined sugars, additives and preservatives, but full of the positive nutrition that comes from our unique blend of seven whole grains. But, we also know that healthy foods don't do anybody any good if nobody wants to eat it, so we use natural goodies like toasty whole grains, fruits and nuts to make our foods taste great. We believe that the closer to nature, the better the food, the better the food, the better you feel. When you feel good, you can live your best life."

Every month, Kashi issues a newsletter which includes recipes and "healthy challenges" for its readers.

    Kashi dropped all of their crackers (3 or more products) sometime between 2010 and 2016.2600:1702:3790:1520:2D5B:72F:B307:1A31 (talk) 18:34, 24 January 2021 (UTC)

Environmental efforts

All of the paperboard Kashi uses is made from 100% recycled sources, with a minimum of 35% post-consumer content, and is recyclable. One of the company's cereals, Kashi U, is packaged in a carton that is printed with soy ink and contains 80% post-consumer content. Recently, Kashi entered a partnership with TerraCycle, an eco-friendly innovative company that specializes in "upcycling" repurposed packaging into unique products such as tote bags and notebooks.

In 2009, Kashi Company partnered with RecycleBank, a recycling rewards company based in New York City. As a member of the RecycleBank community, Kashi customers gain RecycleBank Points based on how much they recycle. Points are redeemable for valuable Kashi rewards that are exclusive to RecycleBank members. So far, Kashi's partnership with RecycleBank has helped keep 251 tons of material out of U.S. landfills.

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The above was removed, rather than revised, on the argument that it is an ad for Kashi/Kellogg's containing meaningless elements. (See: #A big ad? & #All natural? No preservatives?) Hyacinth (talk) 02:05, 23 June 2011 (UTC)

The "History" section should be okay if it's cleaned up a bit {"the largest cereal maker in the world"), the other two sections should stay gone, IMO. --CliffC (talk) 03:38, 23 June 2011 (UTC)

References