Talk:Lipman Hearne/Archives/2014

Request Edits

Hello editors.

In reviewing the information about my employer on Wikipedia, our President asked me to update it. I read through the guidelines; and understand I shouldn't edit it myself, and the information should be only factual not promotional. I think I've have it properly prepared. Please review the article below and post what you think is appropriate.

Sincerely, Robin

Overview/Profile Lipman Hearne is a full service marketing and communications firm serving primarily the nonprofit sector. The firm, a member of the American Association of Advertising Agencies (AAAA), develops marketing solutions for civic good, higher education, and membership organizations. Lipman Hearne has worked with clients such as the [Clubs], the [of Miami] [University], the [Institution], the [of Chicago], and the [Symphony Orchestra]. The firm has more than 50 employees in its Chicago office.

Services Branding: • Brand Positioning • Identity • Key Messaging • Capital Campaign Branding • Philanthropic Value Propositions

Multichannel Communications: • Websites • Mobile • Non-Traditional • Advertising • TV & Video • Collateral

Research & Strategy: • Insight & Planning • Market Research • Communications Planning • Social Media Plans • Validation Research

History Lipman Hearne traces its roots to the founding of Lipman Design in 1966 and of Hearne Communications in 1969. The two companies worked together on behalf of a number of clients, including the University of Chicago, the Institute of European Studies, and the John D. and Catherine T. MacArthur Foundation. In 1988 the companies merged, creating Lipman Hearne, Inc.; thus, separately and jointly have been providing marketing and communications services for more than 45 years.

Leadership Owners & Executive Team: Thomas Abrahamson, Chairman Greg Larkin, Chief Financial Officer Robert Moore, Ph.D., President and CEO Donna Van De Water, Ph.D., Chief Operating Officer

Senior Management Staff: Peter Barber, Senior Vice President, Business and Account Development Kirsten Fedderke, Associate Vice President Alexia Koelling, Senior Vice President, Consulting and Account Management Libby Morse, Senior Vice President and Creative Director Minesh Parikh, Vice President, Consulting and Account Management Jeremy Ryan, Executive Vice President, Creative and Digital Services Annette Stenner, Vice President and Director of Resource and Project Management Sara Stern, Executive Vice President, Philanthropic Marketing

Advisory Board: Lucy Bernholz, Ph.D., Visiting Scholar, Stanford University Felicia DeHaney, Ph.D., Director of Education and Learning, W.K. Kellogg Foundation Rick Dow, Partner, The DOJO Group Bill Meierling, Senior Director of Public Affairs, American Legislative Exchange Council Darren Norkett, Chief Financial Officer, Dentons Sree Sreenivasan, Chief Digital Officer, Metropolitan Museum of Art

Contact Information Lipman Hearne 200 S. Michigan Ave., 16th Floor, Chicago, IL 60604 312-356-8000 www.lipmanhearne.com

Awards - 2014 WEBBY AWARDS University of Pittsburgh, Office of Admissions -- Website

TELLY AWARDS, Silver University of Texas at Arlington - Video

COMMUNICATOR AWARDS Gold Award of Excellence • University of Pittsburgh, Office of Admissions -- Website • Southern Illinois University - Bus Shelter Ad Silver Award of Distinction • AARP - Website • Southern Illinois University – Billboard • University of Cincinnati University - Commercial • Young Harris College - Marketing Campaign

HIGHER EDUCATION MARKETING REPORT EDUCATIONAL ADVERTISING AWARDS Gold Award

• Bulleted list item

University of Texas at Arlington - Welcome Center Kiosk Video Gold Award

• Bulleted list item

Southern Illinois University - Bus Shelter Ads Silver Award

• Bulleted list item

Southern Illinois University - Radio Spot Merit Award:

• Rowan University - Magazine Impact Ad
• Southern Illinois University - Research Brochure
• Young

Harris College - Parents' Brochure

References 1. ^ http://www.case.org/yellowpages/result-company.cfm?id=50346167 2. ^ http://www.aaaa.org/EWEB/DynamicPage.aspx?WebCode=ViewAgencyInfo&AgencyKey=3a2142aa-d761-4166-b676-5b7679a9182d 3. ^ http://www.hmrpublicationsgroup.com/Higher_Ed_Marketing_Report/hemr_awards_competition.html 4. ^ http://www.communicatorawards.com/winners/ 5. ^ http://www.tellyawards.com/winners/list/entries/?l=L&event=&category=1&award=2 6. ^ http://www.webbyawards.com/webbys/current.php?season=11 7. ^ http://www.lipmanhearne.com/about/ 8. ^ http://www.lipmanhearne.com/people/ 9. ^ http://www.lipmanhearne.com/contact/ 10.

External Links  Lipman Hearne Corporate Website (http://www.lipmanhearne.com)  Lipman Hearne’s Blog (http://www.lipmanhearne.com/insights/)  Lipman Hearne’s Free Interactive Research Tool (http://www.lipmanhearne.com/super-investigators-prospective-students-and-the-college-decision/)

RmeltonLH (talk) 22:02, 21 November 2014 (UTC)

Mostly: No, that is not going to make it into a Wikipedia article. Very little to none of that is appropriate encyclopedia content nor appropriately validated by reliably published third party sources with a reputation for fact checking, accuracy and editorial oversight. -- TRPoD aka The Red Pen of Doom 23:27, 21 November 2014 (UTC)

Laughlin Constable

Should Laughlin Constable be used as a guide, or should it be trimmed down to closer to this?Naraht (talk) 17:52, 23 November 2014 (UTC)

the LC article also suffered from PR bloat and spin, but in its current state [1] its a decent enough model to move towards: what has the subject of the article done that third parties took notice of? -- TRPoD aka The Red Pen of Doom 18:39, 23 November 2014 (UTC)

Secondary Source

Although I'm sure that a lot of the information is provide by Lipman Hearne. I think that the information at https://ams.aaaa.org/eweb/content.aspx?WebCode=ViewAgencyInfo&AgencyKey=3a2142aa-d761-4166-b676-5b7679a9182d and the related pages on AAAA about Lipman Hearne could be used as references. I'm actually surprised LH hasn't updated the information at AAAA since August of 2012 though.Naraht (talk) 13:59, 23 November 2014 (UTC)

LH updating their business membership profile is not a secondary source. A secondary source would be someone not directly related to LH publishing information about LH: someone talking about them in a book, a historical profile in a trade magazine, a newspaper article talking about the impact or backfiring of a particular campaign. -- TRPoD aka The Red Pen of Doom 14:30, 23 November 2014 (UTC)

OTOH, WP:FRAT has *long* accepted Baird's Manual of American College Fraternities entries to be acceptable as references, what would you say the difference is?Naraht (talk) 17:47, 23 November 2014 (UTC)

Non-secondary sources may also be used/considered reliable under certain circumstances, but the majority of the article content should be based on secondary sources. -- TRPoD aka The Red Pen of Doom 18:11, 23 November 2014 (UTC)

OK, in either case, AAAA business membership doesn't relate to Fraternities. :)Naraht (talk) 18:28, 23 November 2014 (UTC)

Hello and thank you for the heads-up that Lipman Hearne's information on AAAA is outdated. If I'm understanding correctly, someone familiar with our company, but not affiliated with us in any way, can update our information. And they should use and reference a reliable secondary source such as AAAA for the information. Once their updates are completed, someone from RPoD team will edit to make sure content is consistent with Wikipedia guidelines. Is this the proper process? RmeltonLH (talk) 19:19, 24 November 2014 (UTC)

Someone not connected to the company, whether or not they are familiar with the company, can review content from third party sources and add what they feel is appropriate, based upon the basic content policies (which would include WP:NOT / WP:V / WP:OR / WP:NPOV). Other editors can review and alter content based on other sources or more accurately reflecting the sources or policies. -- TRPoD aka The Red Pen of Doom 20:07, 24 November 2014 (UTC)